Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 238: How to Scale Past Your Plateau With Sue Monhait, Gift Biz Unwrapped
Are you stuck wondering why your product is not selling? Maybe it’s not your product, but the activities that you are doing that are not working.
In this episode, Sue Monhait, CEO and Podcast Host of Gift Biz Unwrapped, unwraps the mistakes that business people often make when they don’t get the result they want from their business. She shares about the activities that should be focused on to spur the growth of a plateauing business.
KEY TAKEAWAYS FROM THIS EPISODE
- As much as you like face-to-face, you need to have an online component.
- If you have your sales channels in place, you only need to increase and decrease the levelers based on what’s working. Increase and decrease the intensity according to the situation and the time of year.
- One mistake that people often make when their business is plateauing is continuing to make more new products. You want to be known for your product and get traction for that product.
- People tend to do things that they are more comfortable with, like making another product rather than learning something more effective, like marketing.
- Focus more on sales-generating tasks rather than resorting to more comfortable activities like making products.
- Partnerships should be bringing people together to make the whole thing greater.
- If a product is not selling, it’s time to observe why. Observing, asking, and listening to people about your product can lead you to how it will sell.
- Listen to your customers and find out what they want.
Recommended App: Brain Toss
https://braintoss.com
TODAY’S GUEST
Sue Monhait is the Founder and Podcast Host of Gift Biz Unwrapped.
Gift Biz Unwrapped is a podcast that gives valuable insight into the gifting industry. Whether you own a brick & mortar shop, sell online, or are just starting, you'll discover new possibilities to gain traction and grow your business.
Connect and learn more about Sue and her business here:
LinkedIn: https://www.linkedin.com/in/suemonhait/
Website: http://giftbizunwrapped.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued