Ep 238: How to Scale Past Your Plateau With Sue Monhait, Gift Biz Unwrapped

Are you stuck wondering why your product is not selling? Maybe it’s not your product, but the activities that you are doing that are not working.

In this episode, Sue Monhait, CEO and Podcast Host of Gift Biz Unwrapped, unwraps the mistakes that business people often make when they don’t get the result they want from their business. She shares about the activities that should be focused on to spur the growth of a plateauing business.

KEY TAKEAWAYS FROM THIS EPISODE

• As much as you like face-to-face, you need to have an online component.
• If you have your sales channels in place, you only need to increase and decrease the levelers based on what’s working. Increase and decrease the intensity according to the situation and the time of year.
• One mistake that people often make when their business is plateauing is continuing to make more new products. You want to be known for your product and get traction for that product.
• People tend to do things that they are more comfortable with, like making another product rather than learning something more effective, like marketing.
• Focus more on sales-generating tasks rather than resorting to more comfortable activities like making products.
• Partnerships should be bringing people together to make the whole thing greater.
• If a product is not selling, it’s time to observe why. Observing, asking, and listening to people about your product can lead you to how it will sell.
• Listen to your customers and find out what they want.

Recommended App: Brain Toss
https://braintoss.com

TODAY’S GUEST

Sue Monhait is the Founder and Podcast Host of Gift Biz Unwrapped.

Gift Biz Unwrapped is a podcast that gives valuable insight into the gifting industry. Whether you own a brick & mortar shop, sell online, or are just starting, you'll discover new possibilities to gain traction and grow your business.

Connect and learn more about Sue and her business here: 

LinkedIn: https://www.linkedin.com/in/suemonhait/
Website: http://giftbizunwrapped.com

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In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit