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Secrets To Scaling Your Ecommerce Brand

Ep 239: Selling High Value Ticket Items Direct to Consumers With Tanner Charlesworth, Rustica

September 21, 2021 Jordan West & Sean Lang
Secrets To Scaling Your Ecommerce Brand
Ep 239: Selling High Value Ticket Items Direct to Consumers With Tanner Charlesworth, Rustica
Info
Secrets To Scaling Your Ecommerce Brand
Ep 239: Selling High Value Ticket Items Direct to Consumers With Tanner Charlesworth, Rustica
Sep 21, 2021
Jordan West & Sean Lang

If you can sell a $6,000 door to consumers online, you can sell anything.

In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing strategy for the success of your brand. Listen up well and get the full value.

KEY TAKEAWAYS FROM THIS EPISODE

  • Average Order Value (AOV) is one of the most important metrics you should care about, incentivize your add-to-cart.
  • The ads get the attention, but your product should do all the work to convert customers.
  • The success of a website is directly connected to the value of its content to a visitor. 
  • Get your pricing right. Focus on the right pricing strategy.
  • Work closely with manufacturing to make sure you can match the demand when products are made-to-order. 


TODAY’S GUEST

(Updated) Tanner Charlesworth formerly the Director of Marketing and Sales at Rustica.

Rustica is a company that offers a wide range of high-quality Doors, Hardware, and Tables. Specifically: Barn Doors/Hardware, Handle Set Hardware, Artistic Lighting, Sinks, Artistic Decor, and much more.

Connect and learn more about Tanner and Rustica here: 

LinkedIn: https://www.linkedin.com/in/tanner-charlesworth/
Website: https://rustica.com





We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply


If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.


He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit

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Show Notes

If you can sell a $6,000 door to consumers online, you can sell anything.

In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing strategy for the success of your brand. Listen up well and get the full value.

KEY TAKEAWAYS FROM THIS EPISODE

  • Average Order Value (AOV) is one of the most important metrics you should care about, incentivize your add-to-cart.
  • The ads get the attention, but your product should do all the work to convert customers.
  • The success of a website is directly connected to the value of its content to a visitor. 
  • Get your pricing right. Focus on the right pricing strategy.
  • Work closely with manufacturing to make sure you can match the demand when products are made-to-order. 


TODAY’S GUEST

(Updated) Tanner Charlesworth formerly the Director of Marketing and Sales at Rustica.

Rustica is a company that offers a wide range of high-quality Doors, Hardware, and Tables. Specifically: Barn Doors/Hardware, Handle Set Hardware, Artistic Lighting, Sinks, Artistic Decor, and much more.

Connect and learn more about Tanner and Rustica here: 

LinkedIn: https://www.linkedin.com/in/tanner-charlesworth/
Website: https://rustica.com





We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply


If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.


He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit