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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 244: How to Turnaround a Struggling Business With Byron Walker, Survival Frog
It’s one thing to grow an eCommerce store from scratch but recovering after losing more than half of your business is another matter.
In this episode, Byron Walker, author and CEO/Founder of Survival Frog, takes us on a journey of how he bounced back from what looked like the end of his business. He shares how this experience that seemed so dim turned out to be a story of victory and helped him learn what he wouldn’t have learned otherwise.
KEY TAKEAWAYS FROM THIS EPISODE
- Instead of discounts, opt to give free products instead. The benefit for the consumers is the same, but it will cost you less.
- Not all revenue is created equally. You have to check what it adds to the bottom line if it makes you more money or causes you to lose money.
- You need someone with expertise to take care of your books. If your revenue is in the millions, it may make sense to bring on a fractional CFO.
- Cash Flow forecasting is key to ensuring you know whether or not your business will last.
- Bring in as many customers as you can, even at break-even in paid marketing, and then monetize it with a lifetime value at the back end. Once customers are in your company’s ecosystem, you can keep selling.
TODAY’S GUEST
Byron Walker is the CEO and Founder of Survival Frog. He is also the author of the book Small Business Turnaround Plan.
Survival Frog is one of the largest e-commerce stores selling Survival & Outdoor gear to consumers and organizations. Originally selling info-products, Survival Frog now sells hundreds of physical products and has nearly 1 million customers throughout the USA.
Connect and learn more about Byron and his company here:
Website: https://www.survivalfrog.com
LinkedIn: https://www.linkedin.com/in/walkerbyron/
Book: https://www.amazon.com/Small-Business-Turnaround-Plan-Profitability-ebook/dp/B08ZJWNCYD
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!