Ep 242: How to Diagnose Poor Performing Ads With Jordan West

If your cost per click is high, you have a problem with your ads. But how can you solve it if you don’t know where to look?

In this episode, Jordan West talks about diagnosing and looking for problems in your poor-performing ads. Tune in to this short but packed episode, and let’s start increasing that ROAS!

KEY TAKEAWAYS FROM THIS EPISODE

• Before Return of Ad Spend (ROAS), there are a lot of steps that lead up to a purchase. 
• Once you learn the fundamentals, it doesn’t matter what platform it is on.
• If the cost per click is incredibly high, you have an ad problem.
• The offer is not a discount. It is what problem your product is solving, and how your product can make someone's day better. 
• Have an attention-grabbing headline.
• Your image is the most important part. It has to be high contrast and attention-grabbing.
• Make sure people go to the right landing page.

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

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In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit