Ep 245: Secrets to Scaling Black Friday Part 1 With Jordan West

Holidays are around the corner, and that means the Black Friday Sale is too. The question is, should you start your sale, too? And when is the best time to do so?

In this episode, Jordan West talks about when you should launch your Black Friday sale and how to arrange your holiday marketing calendar. He also gives some tips on how to prepare for these sales. Listen up, and let’s get holiday-sale ready!

KEY TAKEAWAYS FROM THIS EPISODE

• Black Friday is when people spend more of their money than ever.
• Release new products specifically for people who are in gifting mode. 
• Be the feature menu for your customers, let them know what they can buy as gifts.
• Potentially launch some of your other sales earlier.
• If your sales are very steady and you’re doing great without any discounting, then just keep on going. You don’t have to incentivize with discounts.
• One practical reason to run some of your sales earlier is fulfillment. You don’t want to be caught up in the holiday nightmare.
• Prepare for your holiday sale by building your lists. 
• Email, SMS, messenger subscribers, and having a mobile app, all of these are going to help you when you launch your sale.
• Just because everybody is doing Black Friday Sale doesn’t mean you have to.

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Today’s Sponsor

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In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


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