Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 248: How to Create a Niche And Market to It With Dr. Zack Abbott, ZBiotics
What would you do if you had a revolutionary product that solves a real problem, but had to compete with snake-oil equivalents?
In this episode, Dr. Zack Abbott, Founder and CEO of ZBiotics, talks about the world’s first-ever genetically engineered probiotics and how they marketed their first product. He shares how they found an unexpected audience that embraced their one-of-a-kind product.
KEY TAKEAWAYS FROM THIS EPISODE
- When you are deciding about your packaging, consider what your target market would prefer and the experience they will have.
- Zbiotics are marketed as an aid to assist in preventing the effects of a hangover, not to promote binge drinking.
- A good marketing strategy involves having a good product and word-of-mouth.
- Podcasts are incredibly useful to market products and, in ZBiotics’ case, finding a new market segment.
- Use discount codes and trackable links to help track the efficiency of podcast channel use.
- ROAS is a good measure if you’re short-term focused, but not for long-term.
- It’s important that who you’re advertising to is in line with the brand that they see for themselves.
- Growth should be sustainable, and the customers retained well.
- Create a customer experience that people fall in love with.
- Create a great product and a brand that people will really like.
- Great packaging makes people proud of sharing the product they use.
- Every single interaction with the customers is important.
Book Recommendation: Secrets of the Power of Negotiating
https://www.amazon.com/Secrets-Power-Negotiating-15th-Anniversary/dp/1601631391
Today’s Guest:
Dr. Zachary Abott is the Founder and CEO of ZBiotics.
ZBiotics Biotechnology company genetically engineering probiotic bacteria to perform specific beneficial functions inside the body.
Connect and learn more about Dr. Zack and ZBiotics here:
Website: https://www.zbiotics.com
Linkedin: https://www.linkedin.com/in/zaabbott/
Instagram: https://www.instagram.com/zbiotics
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthpla
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued