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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 247: Predicting and Preventing Abandoned Carts With Jon Tucker, Helpflow
Abandoned carts mean lost sales. No one wants that. Did you know that there’s a way to prevent that and, more amazingly, to predict when a customer is going to abandon their cart?
In this episode, Jon Tucker, CEO at Helpflow, divulges the amazing strategies that his company uses to predict and prevent store cart abandonment. He talks about how his software observes patterns and strategically partners potential abandoners up with live chat agents to increase conversions instead of losing the customer. This is a mind-blowing episode, so be ready!
KEY TAKEAWAYS FROM THIS EPISODE
- Attribution is tough, but chat is harder. It’s more complicated than other channels.
- Focus on live chats as a sales channel.
- Helpflow predicts if somebody's going to abandon their cart based on their patterns throughout the site and engages with them through a live chat before they abandon.
- A chat invite bubble should be low-pressure, informal, and have perfect timing. Focus on helping the customer instead of pushing marketing.
- People abandon because of questions they have. There’s something that holds them back or confuses them.
- Send an SMS or E-mail that would generate another engagement after a customer abandons a purchase. Ask if they have questions.
- Poor chat experiences will cause the conversion rate to go down. Response time matters a lot.
- Every business is complex. You should have your processes dialed in.
Today’s Guest:
Jon Tucker is the CEO at HelpFlow.
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery e-mails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Connect and learn more about Jon and HelpFlow here:
Website: HelpFlow.com
Linkedin: https://www.linkedin.com/in/jontuckerusa/
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!