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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 374: Viral TikTok Marketing & Explosive Brand Growth With Jeremy Kim, Nectar Hard Seltzer
Having a good product is one thing, getting people to care about it is another. Taking advantage of technology and doing out-of-the-box marketing to tell your brand story is essential to modern virality.
In this episode, Jeremy Kim from Nectar Hard Seltzer talks about his company's growth and how things went during the time of COVID. He shares the secret sauce that resulted in the explosive growth of his brand.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Take advantage of the social and technological landscape.
- TikTok is all about consistency over time.
- There aren’t a million distribution options as an alcohol brand- you have to prove yourself.
- You need to have a good product and you have to tell a story.
- When thinking of ideas, think about what is going to be valuable for you, the people involved, and your overall community.
- Placing an ad to hopefully drive someone to the store is hard to track. With SMS, you can have an immediate response from the customer.
- Create stories and calls-to-actions to get people who care into your SMS funnel.
- Build a community.
Recommended Tool: Pomodoro Timer
Recommended Podcast: Bad Friends with Andrew Santino and Bobby Lee
Today’s Guest:
Jeremy Kim was an artist manager and now a co-founder and the CEO of Nectar Hard Seltzer.
Nectar Hard Seltzer is a brand of Asian-inspired hard seltzer available in 4 different flavors (Asian Pear, Mandarin, Lychee, and Yuzu).
Connect and learn more about Jeremy and Nectar Hard Seltzer here:
Website: https://nectarhardseltzer.com/
LinkedIn: https://www.linkedin.com/in/jeremykim2020
Phone Number: 310-388-6729
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
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PROMO CODE
Upgrowth
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Join our community and connect with other eCommerce brand owners and marketers!