Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 585: Net 180 - Cashflow Hacks From APE Investor with Grayson Cross, WKND Digital
Explore cash flow strategies, like leveraging pre-sales for inventory, using ad platform invoicing, and credit extensions to scale e-commerce businesses. Personal insights highlight supplier negotiation, inventory management, and low-risk financing for growth.
In this episode, Jordan West with guest Grayson Cross gets into the nuts and bolts of cash flow management and financing for e-commerce brands. Grayson shares practical strategies for leveraging customer pre-sales, utilizing monthly invoicing options from major ad platforms, and optimizing credit cards and invoice financing services to extend payment timelines.
Listen and learn in this episode!
Key takeaways from this episode:
- Embrace Change:
Change is essential for growth despite its challenges. - Leverage Pre-Sales:
Pre-sell limited editions to fund inventory, as seen in the gaming industry. - Personal Interaction:
Founders should engage customers through personal digital content. - Ad Platform Payments:
Use invoicing from platforms like Facebook and Google to manage cash flow. - Smart Credit Use:
Utilize credit cards like Amex Plum with net 60 terms, and tools like Ampla for extended payment terms and rewards. - Invoice Financing:
Services like Settle and Melio offer extended payment terms to ease cash flow. - Tiered Financing:
Use a mix of financing options strategically, from asset-based lending to revenue-based financing. - Supplier Negotiation:
Build strong supplier relationships and negotiate better terms for improved cash flow. - Inventory Management:
Keep inventory aligned with sales; use solutions like Portless for better flow and shipping. - Strategic Debt:
Leverage debt wisely for growth, balancing risks and rewards. - Post-COVID Strategy:
Adapt to post-COVID challenges to sustain growth. - Entrepreneurship Reality:
Entrepreneurship requires practical knowledge and self-awareness. - Cash Flow Priority:
Keep OpEx under 20%, using a mix of financing tools, and maintain accurate accounting methods. - Hierarchical Financing:
Start with low-risk options like supplier terms before exploring riskier financing models.
Today’s Guest:
Grayson Cross, a proven serial entrepreneur and the head of growth as well as a full partner at Weekend Digital. Weekend encompasses various branches including investment, digital, studios, and motorsports. Grayson has deep expertise in digital marketing and media buying, having started his entrepreneurial journey at the young age of 14. With a robust background that includes managing significant sales for a leading firearm accessory brand and working closely with notable industry figures like Taylor Holiday, Grayson is adept at helping businesses scale and achieve substantial exits, particularly through effective cash flow management and lean operational strategies.
Recommended Apps/Tools:
Portless: https://www.portless.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow