Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 599: Easy PR for DTC Brands - Step by Step with Gloria Chou, PR LLC
The power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets.
In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerce, touching on Jordan's successful agency work with billion-dollar brands on platforms like TikTok, and explore Gloria's unique approach to PR for small businesses. Gloria shares her non-traditional PR methods, the significance of building strong relationships with journalists, and the power of a well-crafted pitch.
Listen and learn in this episode!
Key takeaways from this episode:
- Diversify Perspectives: Highlighting the need for more female entrepreneurs in the ecommerce space to balance the male-dominated industry.
- Personal Branding: Emphasizes the lasting impact of personal branding, advising founders to utilize PR to craft effective pitches and build recognition.
- Accessible PR for Small Businesses: Gloria proposes non-traditional PR methods to make it accessible for small businesses, focusing on strategies that don’t require large budgets.
- Effective Pitching: The CPR method (Credibility, Point of View, Relevance) is recommended for enhancing media outreach success. Include purchase details and affiliate links in pitches.
- Building Journalist Relations: Stresses long-term relationship building with journalists, who seek more diverse products than large brands alone.
- PR vs. Other Marketing: PR is seen as impactful, particularly for SEO and credibility. Direct engagement with journalists is vital.
- Outreach Strategy: A well-crafted pitch is key, aiming for 50 outreach attempts with some degree of personalization. Tools like HARO can aid in finding journalists.
- Generosity in Business: Shifting from a scarcity mindset to generous giving has a positive impact on client relationships and retention.
- Digital Tools and Inspiration: Leveraging tools like ChatGPT can aid in marketing efforts, with strategic inspirations from readings.
Today’s Guest:
Gloria Chou, a small business PR coach who emphasizes non-traditional PR methods. Gloria is well connected in the ecommerce industry, particularly with successful female entrepreneurs, including many women of color. Her expertise lies in providing actionable PR strategies for small businesses that typically view traditional PR as inaccessible or a scam.
Recommended Tools/Apps:
Chatgpt: https://openai.com/index/chatgpt/
Claude.ai: https://claude.ai/login?returnTo=%2F%3F
Recommended Audiobooks/Playbooks:
10x is Easier than 2x: https://10xeasierbook.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow