Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon
The world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation.
In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads.
With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today’s ecommerce landscape.
Listen and learn in this episode!
Key Takeaways from the Ep:
- Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales.
- Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses.
- Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement.
- Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies.
- Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology.
- Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value.
Podcast Guest:
Phoenix Ha, She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success.
Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast