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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 624: 25% Tariffs on Canada and the US… What E-commerce Brands Need to Know
The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let’s focus on solutions.
In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen.
The new tariffs are a massive challenge for e-commerce brands, but instead of focusing on why they happened, let’s talk about what to do next.
Jordan dives into:
- How to adjust pricing without losing customers
- The best fulfillment workarounds to avoid tariff hikes
- How to reposition your brand to stay competitive in the U.S.
- Why you should consider expanding to new international markets
- Step-by-step strategies to survive and thrive despite the tariffs
Key Takeaways & Next Steps
- Raise prices strategically—consider splitting the tariff cost with customers.
- Explore fulfillment options—setting up a U.S.-based warehouse or 3PL could save you.
- Expand beyond the U.S.—consider Europe, Australia, or Asia for growth.
- Adjust marketing & messaging—double down on brand loyalty & premium positioning.
- Look into tariff-exempt strategies—some goods/categories might have workarounds.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!