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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know)
In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands.
If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.
What You’ll Learn in This Episode:
- Why YouTube is the TV of 2025 and how e-commerce brands can leverage it
- The truth about incrementality and why last-click attribution is misleading
- The common misconceptions brands have about YouTube ads
- Real-life case studies of brands scaling profitably on YouTube
- A step-by-step breakdown of how to test, optimize, and scale YouTube campaigns
Who is Brett Curry?
Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers.
With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.
He’s worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies.
As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.
Connect with Brett:
🔗 Website: omgcommerce.com
🔗 LinkedIn: https://www.linkedin.com/in/thebrettcurry/
🔗 Twitter/X: @BrettCurry
Key Takeaways:
- YouTube works differently than Meta – it's not about direct response, but long-term brand impact.
- Last-click attribution is broken – incremental lift is where the real value lies.
- YouTube + Meta = The Perfect Pair – Why combining these two platforms gives you the best shot at scalable, profitable growth.
- The $30K Case Study – A real-world example of why turning off YouTube can kill an entire business.
- Creative & Targeting Tips – What actually works on YouTube and how to avoid the biggest pitfalls.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
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