Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher
You spent thousands on influencer marketing… and barely got a sale.
The problem isn’t the creator.
It’s your system.
In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.
This is for you if:
You’ve run influencer campaigns and saw little-to-no return
You’re still paying flat fees with no tracking or affiliate backend
You want to build a repeatable influencer model that scales with your brand
What you’ll learn:
The 3 biggest reasons influencer campaigns flop
How to structure hybrid affiliate deals with upside for both sides
Why Spark Ads should come after performance proof—not before
How to stop treating creators like props—and start treating them like partners
👇 Reference Data
Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impact
Timestamps:
00:00 - You spent $5K… and got 3 comments
01:10 - The real problem with most influencer campaigns
02:44 - Followers ≠ customers
04:05 - The product/creator misalignment mistake
05:30 - Why one-time posts don’t build brand equity
07:00 - Flat fee deals are killing your performance
08:36 - The biggest reason your campaign flatlined
10:15 - What top-performing brands do differently
12:00 - How to treat creators like partners
13:40 - Segmenting creators like a sales team
15:05 - The Spark Ads playbook (that actually works)
16:50 - The UGC comp model that drives volume
18:10 - How to build an always-on influencer engine
19:40 - Your next move: structure, spark, system
21:00 - Final thoughts + audit your past campaigns
If you’re serious about scaling influencer the right way, hit subscribe for weekly content on systems, scale, and TikTok Shop performance.
Let’s build the machine. Not just the moment.