Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 639: Meta Ads Not Scaling? The $60K/Month Pixel Problem (Facebook Ads 2025 Fix)
Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth.
Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.
Key Takeaways:
- You’re not scaling if your daily frequency > 1.15
- Custom conversions can retrain your pixel without losing historical data
- Segmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changer
- Top-of-funnel campaigns need diversity in touchpoints, not just reach
Timestamps
- 00:00 – Intro & The Facebook Ads Ceiling Problem
- 00:45 – RV SnapPad Origin & Premium Market Entry
- 02:53 – Problem: Saturated Audience on Meta
- 04:17 – Annual Ad Spend & Audience Reach Limits
- 07:00 – Frequency as a Scaling Signal (Charlie T Hack)
- 09:00 – Fix: Flex Ads + Advantage+ Campaigns
- 10:22 – Audience Saturation Diagnosis via Frequency
- 14:00 – The 25+ Touchpoint Rule for Conversion
- 15:45 – Custom Conversions for Persona Segmentation
- 18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.
- 19:59 – Keep Winning Ads Running + Add New Ones
Guest info:
Linkedin: linkedin.com/in/kent-wilson-35ba236
Website: https://rvsnappad.com/
Kent Wilson
(COO) of RV SnapPad
— Revolutionized the RV accessory market with its innovative permanent jack pads.
— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.