Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
0-100K On Tiktok Shop - Step By Step Playbook
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/
👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopelite...
Work with Jordan personally at https://www.ecommerceos.co
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
It’s not about going viral, running ads, or building a flashy brand. In this episode, I share the unfiltered breakdown of how we hit six figures using a lean system, smart creator partnerships, and daily execution that didn’t burn us out.
This isn’t theory—it’s the actual playbook that grew our revenue from $0 to $100,000 with no audience and no paid traffic. You'll hear the wins, mistakes, and systems we built so you can shortcut the process.
Whether you're launching your first product or looking to scale your TikTok Shop ops, this episode gives you plug-and-play systems to use today.
Key Takeaways:
- How we made our first $1K on TikTok Shop in under 10 days
- The “Creator Flywheel” system that keeps new UGC flowing weekly
- Why we ignored traditional branding advice—and scaled faster because of it
- A breakdown of our backend operating system (Notion + Airtable + VA workflows)
- The metrics that actually move revenue (hint: it's not just ROAS)
- How we prepped to scale without breaking fulfillment, support, or cash flow
- The exact daily stack we used to keep ops smooth at $10K/week
- What we’re building next: multi-creator scaling and the 3-platform expansion plan
Timestamps:
00:00 – Intro: Why TikTok Shop is the most undervalued eComm channel right now
01:57 – How we made our first $1,000 with no brand, no audience
04:11 – The system: Offer clarity → Creator engine → Fulfillment loop
06:32 – Why most sellers fail at $20K/month and how we avoided burnout
08:30 – The backend stack: Airtable + Notion + SOPs that scaled with us
10:40 – Daily ops: Our exact repeatable workflow for high-output weeks
12:45 – Growth mode: What changed when we hit $10K/week
15:22 – Lessons learned: Mistakes we made, and what we’d do differently
17:05 – The next level: Building a multi-channel creator ecosystem
18:10 – Final thoughts + how to get the full TikTok Shop OS template
We scaled a TikTok Shop brand to $100K in 90 days… without paid ads, a brand name, or going viral.
This episode breaks down exactly how we did it—and how you can too.