Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Why Most Brands FAIL on TikTok Shop (And How to Win)
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Struggling to scale on TikTok Shop? You’re not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It’s a compounding investment platform that rewards brands who commit to volume, patience, and strategy.
In this video, Jordan West reveals what separates the brands that crush it on TikTok Shop from the ones that give up too early.
Timestamps
00:00 – Why TikTok Shop is harder (and better) than Facebook Ads
01:30 – What most founders get wrong about TikTok Shop
02:45 – How to seed 500 creators a month (and why volume matters)
04:10 – Why scaling often means going below ROAS
05:20 – Break-even mindset: What month 6 should look like
06:30 – Repurposing TikTok Shop content across all your channels
08:00 – Stop chasing profits: The real value of TikTok Shop
09:40 – How to get expert help (reach out to Jordan or his team)
Key Takeaways
- TikTok Shop is a long-game channel, not a quick-win ad tool
- Success comes from seeding at scale and tolerating low ROI upfront
- The real ROI? Reputation with creators, viral UGC, and repurposable content
- Big brands treat TikTok Shop like a top-of-funnel awareness engine
- Don’t expect profitability on Day 1—aim for momentum by Month 6
- Repurpose everything: TikTok content can fuel ads, PDPs, and more
Like this content? Subscribe for weekly systems to scale your brand with social commerce.
Hit the bell so you don’t miss out on growth tactics for 2025 and beyond.