Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It)
TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy.
In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.
What you’ll learn in this video:
- How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.
- How to build a scalable creator community that consistently drives $250K+ in GMV each month.
- When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.
- How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.
This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.
Timestamps:
- 00:05 – Why TikTok Shop creator content powers the whole funnel
- 02:30 – The new rules of creator-led growth
- 04:00 – Seeding strategy: how to find your unicorn creators
- 07:10 – When to use VSAs vs GMV Max
- 14:10 – Creator community building with Reacher + Retainers
- 21:00 – Why unification is your next growth edge
- 25:00 – How to repurpose TikTok content across Amazon & D2C
- 30:00 – The TikTok Shop landing page hack
Subscribe for weekly content on TikTok Shop, UGC, and eCom scaling strategies.