Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Why Most Amazon Brands FAIL at DTC (And How to Fix It)
Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.
So, how do you break out?
In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game.
Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash.
What You’ll Learn in This Episode:
- The mindset shift every Amazon seller must embrace before launching DTC
- Why community and email marketing are the hidden engines of DTC growth
- How Charles is building DTC infrastructure—starting from zero owned audience
- The power of TikTok Shop + Shopify as a dual-channel growth strategy
- A step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut fees
- How to leverage PixelMe and AI tools to own attribution and maximize LTV
- The difference between demand capture vs. demand generation—and how to win at both
Whether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale.
Follow Charles Chakkalo on:
Site: https://chakkalo.com/
LinkedIn: linkedin.com/in/charleschak
Twitter: https://x.com/CharlesEcom1
Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey.
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