Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
How To Leverage TikTok Shop Content On Meta + Youtube (Full Playbook 2025)
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Struggling with Meta CPMs rising 30 % while TikTok creators cash in?
Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.
Timestamps:
00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads
02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue
07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)
13:21 – 21:45 Building the Cross-Channel Content Engine
21:46 – 29:30 30-Day Rollout Plan & Budget Allocation
29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression Deals
What You’ll Learn:
- Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.
- One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.
- Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.
- 30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.
- Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.
Who Should Watch
- DTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.
- Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.
- SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.