Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
5 Lessons While Building A Billion Dollar Brand with Curtis Matsko
In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025.
From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth.
Timestamps:
- 00:07 – Intro: “How do you build a billion-dollar brand in 2025?”
- 01:44 – The march from $1 M to $100 M, and why most entrepreneurs stumble before this line in the sand.
- 03:30 – Curtis’s top five hair-trigger decisions—what happened when playing it safe would have killed the business.
- 10:30 – The moment Jordan realized he needed to “level up” personally and professionally.
- 17:11 – Why today’s market turmoil is a gift in disguise for anti-fragile leaders.
- 19:23 – Firing as an act of service: how letting people go can be the best thing you do for them—and your company.
- 25:44 – Crafting authentic LinkedIn posts: a peek inside Curtis’s morning ritual.
- 41:04 – Curtis’s path to sobriety and why it shaped every business choice he’s made since.
What You’ll Learn
- The Exponential Playbook
How Curtis and his team consistently doubled revenue year-over-year—from $1 M to $2 M, then to $4 M, $8 M, and beyond—and why hitting that first $100 M profitable milestone is the real launchpad for a true empire. - Thinking Two Stages Ahead
Why surrounding yourself with leaders two levels above you is non-negotiable, and how “the law of the lid” caps your team’s potential to your own. - Decision-Making Under Pressure
Five pivotal “50/50” calls Curtis made that could have broken the company—yet, with the right game-plan, became its greatest catalysts. - Anti-Fragility & Opportunity in Adversity
Turning a brutal $3 M liability hit and industry-wide headwinds into your greatest competitive advantage. - Building & Pruning A-Player Teams
The ruthless kindness of firing someone “for their own good,” and why investing years to find the right leaders pays exponential dividends. - Sobriety as a Leadership Superpower
How mastering addiction taught Curtis the art of clear, decisive action—and why life’s toughest battles prepare you for business’s biggest wins. - Personal Branding for Scale
Real-world LinkedIn tactics that don’t just generate followers, but open doors to boardrooms, partnerships, and talent pipelines you never dreamed possible.
Guest info:
Linkedin: linkedin.com/in/curtis-matsko
Twitter: twitter.com/CurtisMatsko
Website: https://www.portlandleathergoods.com/
If you’re ready to break through your own ceiling—whether you’re at $1M, $100M, or beyond—this episode will give you the blueprint to think bigger, move faster, and lead harder than ever before.