Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
How To Increase AOV with Raveena Cheema
What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity.
Timestamps:
- 00:01 – Intro: “What do you do when you have an amazing acquisition funnel…”
- 02:00 – Acquisition: “I would say acquisition, definitely tricky…”
- 06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…”
- 08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?”
- 20:49 – Experimentation: “just try it all right? Like try it all.”
- 25:35 – Socials Skepticism: “I am so happy you said you’re not on socials.”
Inside the Episode:
- Understanding the 10% Repurchase Phenomenon
- We dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You’ll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.
- Three Strategic Retention Levers
- Habit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).
- New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.
- Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.
- Real-World Product Hacks
- See actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.
- Retention Tech Stack Deep Dive
- We’ll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.
Guest info:
Linkedin: linkedin.com/in/raveenacheema
Enjoyed this deep dive? Smash that LIKE button, drop your biggest retention challenge in the COMMENTS, and SUBSCRIBE for weekly, battle-tested playbooks to scale your ecommerce brand with real, actionable systems.