Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
The Bundle Strategy We Use To Print Cash (Even on Slow Days)
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-by-step masterclass, Jordan West—serial e-commerce entrepreneur (7 brands and counting) and founder of Social Commerce Club—reveals his proven playbook for:
- Why Bundles Work
- Discover the psychology behind “story-selling” and decision fatigue. You’ll learn how a well-framed bundle gives shoppers a clear “why” to buy—whether it’s a Father’s Day Grill Master Kit or a Self-Care Sunday Set—so they spend more without feeling overwhelmed by choice.
- 6 Powerful Bundle Strategies
- • Preset Themed Bundles: Fixed-price collections ideal for gifting around holidays and special occasions.
- • Build-Your-Own Bundles: Let customers mix and match best-selling items to personalize their purchase and boost engagement.
- • Tiered Savings (Buy More, Save More): Encourages higher cart values with volume discounts—perfect for consumables like supplements.
- • Mystery Bundles: Move slow-selling inventory like magic by creating irresistible “grab bag” deals.
- • Subscription Bundles: Turn one-time buyers into loyal subscribers with curated recurring kits.
- • Seasonal or Event-Driven Bundles: Capitalize on upcoming events or trends with timely, limited-edition sets.
- Top Shopify Bundle Apps
- Get an honest comparison of the leading no-code solutions.
- Live Build Demo
- Watch over Jordan’s shoulder as he installs Bundle Builder, creates a “Father’s Day Grill Master Kit,” sets SKUs and pricing, syncs inventory, and adds persuasive “You Saved” messaging based on the Law of 100.
- Pro Tips & Best Practices
- Law of 100 Pricing: When your bundle total exceeds $100, showcase the dollar amount saved rather than a percentage to maximize impact.
- Lifestyle Photography: Sell the sizzle by showing your bundle in action—unboxing, gifting moments, or product-in-use scenarios.
- Inventory Sync: Avoid the most common pitfall—make sure your bundle app correctly deducts stock to prevent oversells.
- Abandoned-Bundle Flows: Leverage Klaviyo or other email triggers to recover potential lost revenue when someone adds a bundle but doesn’t check out.
- Promotion Hacks
- Treat your bundle like a brand-new product launch:
- Email Campaigns: Use gift-focused language, urgency (“Limited edition—only 50 kits left!”), and clear CTAs (“Add Grill Master Kit to Cart”).
- UGC & Paid Ads: Showcase real customers unboxing and using your bundle, targeted at gift-givers (e.g., “Make Dad’s Day!”).
- Mini-Launch Events: Tease the bundle on social, run countdown timers, and partner with influencers to drive FOMO.
Ready to scale without slashing prices? Whether you’re just starting or you’re a seasoned Shopify pro, this tutorial gives you the exact framework, tools, and tactics you need to build, launch, and profit from high-impact bundles today.