Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
How To Use A.I. Ad Creative in 2025 (And What You NEED To Avoid!)
Unlock the secret to high-impact ad creative and stop fighting the algorithms!
In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and creative strategy. Forget rigid A/B experiments—here’s what really works on platforms like Meta and TikTok in 2025:
- Explore & Expand vs. Outdated A/B Testing
• Discover why Meta’s Bayesian engine fights your split-tests—and how switching to an “Explore & Expand” mindset turbocharges learning.
• Learn to surface winning angles quickly, then scale them with minimal extra effort. - Harnessing AI for Wild, CGI-Level Concepts
• See real examples of “unhinged” AI-generated spots—think dinosaurs parachuting into lava—and learn how to keep your core message crystal clear.
• Find out which AI tools are best for scripting, storyboarding, and turning crazy ideas into thumb-stopping ads. - Prioritizing Human-to-Human Authenticity
• Why polished avatars and lip-sync bots may backfire—and what your audience really craves instead.
• Strategies for injecting genuine emotion, social proof, and community hooks into every campaign. - Creative Volume & Variation: How Much Is Too Much?
• The surprising truth about test volume: when “more creative” stops adding value—and how to find the sweet spot for your budget.
• A framework for balancing length, hook styles, and visual formats so that every variation still drives toward a single, powerful message. - Actionable Tips to Maximize Engagement
• Messaging hierarchies: the one element you must nail before tweaking format or length.
• Quick wins for rotating hooks, swapping B-roll, and layering in new calls-to-action—without blowing your production timeline.
Whether you’re a seasoned performance marketer or simply curious about the future of advertising, you’ll walk away with:
- A clear roadmap for ditching endless A/B loops
- Creative prompts to push your AI experiments beyond the ordinary
- Practical checklists for testing and scaling your best-performing ads
Guest info:
Linkedin: https://www.linkedin.com/in/andrew-faris-980b84108/
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