How Neurogum Scaled Using This One Channel Artwork

Secrets To Scaling Your Ecommerce Brand

TL;DR: Secrets to Scaling Your E-commerce Brand Podcast

Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:

Paid Advertising: Master the art of paid ads across platforms.
Creative Strategy: Unlock innovative approaches to marketing.
TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
Facebook Ads: Leverage Facebook's vast network for your brand.
Influencer Outreach: Harness the power of influencer marketing.
Real Successes & Failures: Learn from real-life experiences and case studies.
Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.

Join us for invaluable advice and strategies to elevate your e-commerce store.

Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.

In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.

But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.

Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.

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Secrets To Scaling Your Ecommerce Brand

How Neurogum Scaled Using This One Channel

August 01, 2025 • Jordan West • Episode 655

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What happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.

Hi, I’m Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.

What You’ll Learn (Timestamps):

[00:15] The NeuroGum origin story: indie gum, Shark Tank, and the viral spark
[01:05] Why TikTok Shop became their #1 growth channel
[01:50] How narrowing SKUs led to higher conversion rates
[02:30] Building a handpicked creator network (+ onboarding tactics)
[04:30] Cracking the hook in the first 0.8 seconds
[05:20] Publishing 2–3 videos daily through trained creators
[05:45] Urgency strategies to increase sell-through and attention
[06:50] Scraping comments & conversion data to optimize
[07:30] Why TikTok outperforms Amazon & Facebook for top-of-funnel
[08:10] Repurposing TikTok UGC across other channels
[08:50] Creators on a Times Square billboard—offline meets viral
[09:11] Their results and how you can model the same playbook

Key Takeaways

Narrow Focus Wins: Fewer SKUs = faster decisions and better sell-through on TikTok Shop.
Deep Creator Partnerships: Top creators are trained, not just sourced. Treat them like team members.
Hooks Are Everything: First 0.8 seconds determine if someone scrolls or buys.
Urgency Drives Sales: Scarcity and time-sensitive offers fuel TikTok’s impulse-buy nature.
Halo Effect Is Real: TikTok Shop performance boosts other channels like retail and DTC.
Creator Incentives Matter: Think bigger than commissions—billboards and visibility = brand loyalty.
Repurpose Smart: UGC from TikTok Shop can be gold for Meta ads, YouTube pre-rolls, and PDPs.
Go All-In or Miss Out: TikTok Shop rewards brands that commit with volume and creativity.
Systematize Everything: From onboarding creators to testing hooks—build a repeatable engine.
The Playbook Works: This exact model is what we run at Social Commerce Club with our top clients.

Want to turn your brand into a TikTok Shop powerhouse?