Want Young People to Drink Wine? Stop Acting Like This

The wine industry keeps saying they want to attract younger drinkers and make wine more approachable… but their actions say otherwise.

Wine dinners are still $200–$300 per person.
 Tastings focus on $100+ bottles.
 Events are held in white tablecloth restaurants.

Meanwhile, the wines that actually bring people into the category — the $20–$40 bottles that overdeliver — barely get any attention.

If the industry truly wants to attract younger wine drinkers, the approach needs to change.

In this episode I talk about:

• Why the wine industry struggles to attract younger drinkers
 • The missing $20–$40 wine conversation
 • Why wine dinners should include pizza, tacos, burgers, and BBQ
 • How wine can be a better value than cocktails on a night out
 • What the wine industry could do to make wine cool again

Wine doesn’t need to be pretentious to be great.

It just needs to be fun, social, and accessible.

🎙 Rob Clark — Host of Bottles & Bites Without Borders
Exploring the world of food, wine, and whiskey—one bottle and bite at a time.

🌐 Website: www.bottlesandbiteswb.com
📸 Instagram: @bottles_bites_wb
🐦 X (Twitter): @foodwhiskey
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📧 Email: rob@bottlesandbiteswb.com

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