The Dental Marketing Secrets Podcast

#97: How to Build Industry Authority and Attract the Right Patients w/ George Wright

• Mark Thackeray • Season 1 • Episode 97

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If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of The Daily Mastermind Podcast and founder of the Authority Media Network, to talk about the one thing that can cut through all of that noise: Authority Marketing.

With over 30 years of experience building global brands and helping clients generate over $1 billion in sales, George shares what dentists need to do to stop chasing attention....and start building real, long-term authority.

In this episode, we cover:

  • Why most dentists are stuck in the “attention trap” (and how it’s costing you the right patients)
  • The #1 branding mistake most practices make (even the successful ones)
  • Why AI and social media are making marketing harder—unless you shift your strategy
  • George’s 4-Step Authority Formula that turns dentists into the go-to experts in their market
  • The difference between promotion and positioning—and why one will grow your practice faster
  • How Dr. Mike Bennett used the Authority Formula to stand out, grow faster, and attract ideal patients

George’s 4-Step Ultimate Authority Formula Includes:

  1. Strategy – Define your brand, niche, and ideal audience
  2. Content – Create value-driven thought leadership content
  3. Technology – Leverage automation and tools to scale with less effort
  4. Distribution – Show up everywhere with purpose (hello omnipresence!)

If you want to attract more of the right patients, build trust faster, and market your practice without the burnout...this episode is your blueprint.

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Connect with George Wright:

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