The Dental Marketing Secrets Podcast
The Dental Marketing Secrets Podcast
Latest Episodes
#121: The "Who, Not How" Practice
Are you a dentist who accidentally created a second full-time job as a marketing coordinator? In this episode, Mark Thackeray breaks down the "Who Not How" concept by Dan Sullivan and Benjamin Hardy.Learn why your $500/hour production ti...
#120: Driving High-Ticket Treatment
Are you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a "long sales cycle" approach. Discover how to use the Strategy of Preeminence ...
#119: Return on Relationship w/ George White
In this episode of Dental Marketing Secrets Podcast, host Mark Thackeray sits down with George White, General Manager at Patterson Dental. While most business owners are fixated on ROI (Return on Investment), George introduces a more p...
#118: The Resurgence of Direct Mail w/ Brian MacKay
In this episode, host Mark Thackeray sits down with Brian MacKay from Upswell Marketing to discuss why "old school" mailers are currently one of the most effective ways to cut through the digital noise and get high-value patients ...
#117: The Before, During and After Framework
Most dental practices think marketing is about one thing: Getting the phone to ring.But that’s only one-third of the equation.In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before,...