The Dental Marketing Secrets Podcast
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
Episodes
139 episodes
#139: When Your Team Becomes The Marketing Bottleneck
What happens when your marketing generates leads, but missed calls, slow response times, or weak case follow-ups keep your practice from growing? In this episode, host Mark Thackeray shares key insights from Kim Scott's management b...
#138: Creating Rules for Great-Fit Patients
When you open your doors, it's tempting to accept anyone with teeth. But taking non-ideal patients leads to misaligned expectations, friction, and burnout.In this episode, host Mark Thackeray breaks down an email strategy from marketing ...
#137: Better Questions Lead to More Treatment
Want to close higher-value treatment plans without feeling pushy or salesy? In Episode 137 of the Dental Marketing Secrets Podcast, host Mark Thackeray shares how applying the principles of Neil Rackham’s book, SPIN Selling, can transf...
#136: Find the Kink: Where Is Your Marketing Getting Stuck?
Did you spend thousands on Meta or Google Ads only to feel like you threw money down the drain? Before you claim "ads don't work for dentistry," you need to ask a better question: WHERE is your campaign getting stuck?In Episode 136 of th...
#135: 95% of Patients Don't Trust AI Alone. Here's What They Do Next.
Is your dental practice spending time and money trying to show up in ChatGPT and Google AI search results? Getting recommended by AI is a great first step—but according to a recent study from Yext, only 5% of people make a decision based solely...
#134: Building Redundancy in Your Marketing
Are you trusting your entire new patient flow to a single marketing channel or ad campaign? If that one channel stops performing tomorrow, what happens to your practice?In Episode 134 of the Dental Marketing Secrets Podcast, host Mark Th...
#133: How to Increase Case Acceptance with Brooke Oliphant
Are you tired of hearing "I need to go home and think about it" at the end of your complimentary consultations? If your practice is converting at the industry average of 50% to 60%, you are leaving hundreds of thousands of dollars on the table....
#132: Stories & Focus - Advice from James Clear
Most tips, tricks, and business tactics ultimately fail if you haven’t mastered two core areas: your internal monologue and your daily focus.In this short, high-impact episode of the Dental Marketing Secrets Podcast, Mark Thackeray share...
#131: AI Visibility with Beth Leach
Traditional dental marketing strategies are facing their biggest disruption since the birth of the internet: Generative Engine Optimization (GEO).In Episode 131, Mark Thackeray brings on industry powerhouse Beth Leach to outline how arti...
#130: Consistency - The Most Underrated Growth Strategy
Are you stuck on a marketing roller coaster—sprinting when the practice is slow, and completely halting your efforts when your chair schedule fills up? It's time to change your pacing.In Episode 130 of the Dental Marketing Secrets podcas...
#129: The Power of Language - How Your Words Shape Your Practice
Do your words build your practice up, or do they quietly tear it down? In this episode, Mark Thackeray targets the most fundamental system in your entire business: your language. Discover how altering everyday terms like "problem" t...
#128: Creating a Vision Worth Building
Are you completely burnt out by the daily grind of running your dental practice? Do you have clear financial goals, but absolutely zero personal freedom? It’s time to stop running your office by default and start building by design.In Ep...
#127: Getting AI to Recommend Your Practice
Is your dental marketing strategy prepared for the age of artificial intelligence? In Episode 127 of the Dental Marketing Secrets podcast, host Mark Thackeray dives deep into Generative Engine Optimization (GEO) and explains how to get AI engin...
#126: The Data You See vs. The Data You Don’t See
Are you about to cancel your dental marketing campaign because new patient numbers look low? Stop! You might be overlooking a major software blind spot.In Episode 126 of the Dental Marketing Secrets podcast, Mark Thackeray breaks down "T...
#125: Converting More Website Leads
Are you spending money on dental SEO and Google Ads only to watch your website leads vanish? In Episode 125 of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why dental practices don't have a lead generation problem—they have ...
#124: The Leverage Question - Growth with Less Effort
In this episode, Mark Thackeray dives into a foundational question for any practice owner feeling the symptoms of burnout: What would need to be true for your practice to grow next year, even if you worked less?We discuss the co...
#123: The 40/40/20 Rule
Why do some dental campaigns totally crush it while others completely flop, even when they look beautiful?On this episode, host Mark Thackeray introduces the 40/40/20 Rule, a framework from marketing legend Brian Kurtz. We dive in...
#122: Google Review Red Alert
Google has quietly updated its review guidelines, and it's a "Red Alert" for dental practices! In Episode 122 of Dental Marketing Secrets, Mark Thackeray explains why your current review strategy might be getting your reviews deleted or your pr...
#121: The "Who, Not How" Practice
Are you a dentist who accidentally created a second full-time job as a marketing coordinator? In this episode, Mark Thackeray breaks down the "Who Not How" concept by Dan Sullivan and Benjamin Hardy.Learn why your $500/hour production ti...
#120: Driving High-Ticket Treatment
Are you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a "long sales cycle" approach. Discover how to use the Strategy of Preeminence ...
#119: Return on Relationship w/ George White
In this episode of Dental Marketing Secrets Podcast, host Mark Thackeray sits down with George White, General Manager at Patterson Dental. While most business owners are fixated on ROI (Return on Investment), George introduces a more p...
#118: The Resurgence of Direct Mail w/ Brian MacKay
In this episode, host Mark Thackeray sits down with Brian MacKay from Upswell Marketing to discuss why "old school" mailers are currently one of the most effective ways to cut through the digital noise and get high-value patients ...
#117: The Before, During and After Framework
Most dental practices think marketing is about one thing: Getting the phone to ring.But that’s only one-third of the equation.In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before,...
#116: Trading $140k for $1.5M (Case Study)
Most dental practices do not have a marketing problem — they have a mindset problem.In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shi...
#115: The Hygiene Effect w/ Brittany Glauz
How much impact does your hygiene department really have on case acceptance and practice growth?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss th...