The Dental Marketing Secrets Podcast
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
Episodes
109 episodes
#109: Why Patients Say Yes (part 1)
In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a...
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Season 1
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Episode 109
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24:00
#108: How To Stand Out Through Personality
Patients today have more choices than ever, and most dental practices sound the same online. Clinical skill is assumed. Convenience is expected. The question is, how do patients decide which practice to call?In this episode, we ...
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Season 1
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Episode 108
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35:12
#107: Video Is The New Default Language of Trust
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion... and why most...
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Season 1
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Episode 107
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25:11
#106: Setting Expectations (The Most Underrated Skill in Dentistry)
In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clear...
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Season 1
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Episode 106
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27:48
#105: Your Top Patient Sources, Revealed (In 5 Minutes)
Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes. As we step into a new year, it's the perfect time to reflect on ...
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Season 1
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Episode 105
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5:32
#104: Marketing in a Slow Economy
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly. He ...
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Season 1
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Episode 104
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34:21
#103: Marketing for Doctors Who Never Needed Marketing… Until Now
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisitio...
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Season 1
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Episode 103
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38:17
#102: GEO and How to Show Up in AI Searches
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the evolution of SEO into Generative Engine Optimization (GEO). He explains how this new approach is changing the way patients search for dental services online a...
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Season 1
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Episode 102
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29:50
#101: Google's Anonymous Reviews
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray discusses the recent introduction of anonymous reviews by Google and its implications for the dental industry. He explores how this change may affect patient fe...
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Season 1
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Episode 101
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14:19
#100: How to Get Your Team Involved with Marketing w/ Dr. Sten Ericson
In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations o...
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Season 1
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Episode 100
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50:04
#99: Back from the Dental Dead: Reviving Lost Patients
Ever feel like your schedule has more holes than Swiss cheese? You're not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation.Turns o...
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Season 1
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Episode 99
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27:18
#98: How AI Can Fix Broken Marketing & Burned Out Staff w/ Dr. Miles Beckett
In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to streamline de...
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Season 1
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Episode 98
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41:28
#97: How to Build Industry Authority and Attract the Right Patients w/ George Wright
If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of T
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Season 1
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Episode 97
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45:00
#96: You Don’t Need More Time. You Need Better Tools w/ Lorie Streeter
Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone.In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) exc...
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48:29
#95: The Fortune’s in the Follow-Up: Fixing the #1 Marketing Mistake in Your Dental Practice
Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI.In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do t...
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Season 1
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Episode 95
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30:48
#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron Boone
Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025.Aaron breaks down ...
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Season 1
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Episode 94
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47:13
#93: Making Magic: How To Disney-fy Your Practice
What if your dental office could feel as magical as a visit to Disney? In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explo...
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Season 1
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Episode 93
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30:08
#92: Never Lose A New Patient Call to Voicemail Again - Dr. Peter Gabbay
In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how ...
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Season 1
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Episode 92
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39:17
#91: Applying the 80/20 Rule to Your Practice
In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode:
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Season 1
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Episode 91
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30:08
#90: Is Your Website Helping or Hurting Your Practice
Your website is more than just an online business card—it’s the digital front door to your practice. In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll ...
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Season 1
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Episode 90
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40:07
#89: Which Marketing is Working with Dr. Jeff Greenfield
Are your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, a...
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48:19
#88: AI-Powered Dental Marketing with Adrian Lefler
In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices. Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize y...
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Season 1
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Episode 88
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52:51
#87: Treating People Not Patients with Dr. Michael Sonick
Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. Here are just a fe...
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Season 1
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Episode 87
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58:03
#86: Adding an Associate with Dr. Pete Theurer
The opportunities that an associate bring are exciting. An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build ...
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Season 1
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Episode 86
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52:37
#85: Leveraging KPIs to Grow Your Practice w/ Dr. Weston Spencer
In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on ...
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Season 1
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Episode 85
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39:10