The Dental Marketing Secrets Podcast
Episodes
123 episodes
#123: The 40/40/20 Rule
Why do some dental campaigns totally crush it while others completely flop, even when they look beautiful?On this episode, host Mark Thackeray introduces the 40/40/20 Rule, a framework from marketing legend Brian Kurtz. We dive in...
#122: Google Review Red Alert
Google has quietly updated its review guidelines, and it's a "Red Alert" for dental practices! In Episode 122 of Dental Marketing Secrets, Mark Thackeray explains why your current review strategy might be getting your reviews deleted or your pr...
#121: The "Who, Not How" Practice
Are you a dentist who accidentally created a second full-time job as a marketing coordinator? In this episode, Mark Thackeray breaks down the "Who Not How" concept by Dan Sullivan and Benjamin Hardy.Learn why your $500/hour production ti...
#120: Driving High-Ticket Treatment
Are you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a "long sales cycle" approach. Discover how to use the Strategy of Preeminence ...
#119: Return on Relationship w/ George White
In this episode of Dental Marketing Secrets Podcast, host Mark Thackeray sits down with George White, General Manager at Patterson Dental. While most business owners are fixated on ROI (Return on Investment), George introduces a more p...
#118: The Resurgence of Direct Mail w/ Brian MacKay
In this episode, host Mark Thackeray sits down with Brian MacKay from Upswell Marketing to discuss why "old school" mailers are currently one of the most effective ways to cut through the digital noise and get high-value patients ...
#117: The Before, During and After Framework
Most dental practices think marketing is about one thing: Getting the phone to ring.But that’s only one-third of the equation.In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before,...
#116: Trading $140k for $1.5M (Case Study)
Most dental practices do not have a marketing problem — they have a mindset problem.In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shi...
#115: The Hygiene Effect w/ Brittany Glauz
How much impact does your hygiene department really have on case acceptance and practice growth?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss th...
#114: Why Patients Say Yes (Part 6) - Scarcity
Why do patients delay treatment for months… and then suddenly decide to move forward?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: s...
#113: Why Patients Say Yes (part 5) - Authority
In this episode, I dive into the principle of authority from Dr. Robert Cialdini’s book Influence. We talk about why patients naturally look for confident guidance when they’re unsure, and how real authority can actually reduce decisio...
#112: Why Patients Say Yes (part 4) - Liking
In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t a...
#111: Why Patients Say Yes (Part 3) - Social Proof
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we real...
#110: Why Patients Say Yes - Commitments & Consistency (Part 2)
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can le...
#109: Why Patients Say Yes - Reciprocity (part 1)
In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a...
#108: How To Stand Out Through Personality
Patients today have more choices than ever, and most dental practices sound the same online. Clinical skill is assumed. Convenience is expected. The question is, how do patients decide which practice to call?In this episode, we ...
#107: Video Is The New Default Language of Trust
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion... and why most...
#106: Setting Expectations (The Most Underrated Skill in Dentistry)
In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clear...
#105: Your Top Patient Sources, Revealed (In 5 Minutes)
Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes. As we step into a new year, it's the perfect time to reflect on ...
#104: Marketing in a Slow Economy
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly. He ...
#103: Marketing for Doctors Who Never Needed Marketing… Until Now
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisitio...
#102: GEO and How to Show Up in AI Searches
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the evolution of SEO into Generative Engine Optimization (GEO). He explains how this new approach is changing the way patients search for dental services online a...
#101: Google's Anonymous Reviews
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray discusses the recent introduction of anonymous reviews by Google and its implications for the dental industry. He explores how this change may affect patient fe...
#100: How to Get Your Team Involved with Marketing w/ Dr. Sten Ericson
In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations o...