The Dental Marketing Secrets Podcast
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
Episodes
117 episodes
#117: The Before, During and After Framework
Most dental practices think marketing is about one thing: Getting the phone to ring.But that’s only one-third of the equation.In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before,...
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Season 1
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Episode 117
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30:13
#116: Trading $140k for $1.5M (Case Study)
Most dental practices do not have a marketing problem — they have a mindset problem.In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shi...
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Season 1
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Episode 116
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40:20
#115: The Hygiene Effect - From Cleanings to Case Acceptance
How much impact does your hygiene department really have on case acceptance and practice growth?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss th...
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Season 1
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Episode 115
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40:26
#114: Why Patients Say Yes (Part 6) - Scarcity
Why do patients delay treatment for months… and then suddenly decide to move forward?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: s...
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Season 1
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Episode 114
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31:21
#113: Why Patients Say Yes (part 5) - Authority
In this episode, I dive into the principle of authority from Dr. Robert Cialdini’s book Influence. We talk about why patients naturally look for confident guidance when they’re unsure, and how real authority can actually reduce decisio...
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34:06
#112: Why Patients Say Yes (part 4) - Liking
In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t a...
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Season 1
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Episode 112
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23:50
#111: Why Patients Say Yes (Part 3) - Social Proof
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we real...
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Season 1
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Episode 111
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30:50
#110: Why Patients Say Yes - Commitments & Consistency (Part 2)
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can le...
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Season 1
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Episode 110
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39:03
#109: Why Patients Say Yes - Reciprocity (part 1)
In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a...
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Season 1
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Episode 109
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24:00
#108: How To Stand Out Through Personality
Patients today have more choices than ever, and most dental practices sound the same online. Clinical skill is assumed. Convenience is expected. The question is, how do patients decide which practice to call?In this episode, we ...
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Season 1
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Episode 108
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35:12
#107: Video Is The New Default Language of Trust
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion... and why most...
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Season 1
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Episode 107
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25:11
#106: Setting Expectations (The Most Underrated Skill in Dentistry)
In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clear...
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Season 1
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Episode 106
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27:48
#105: Your Top Patient Sources, Revealed (In 5 Minutes)
Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes. As we step into a new year, it's the perfect time to reflect on ...
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Season 1
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Episode 105
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5:32
#104: Marketing in a Slow Economy
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly. He ...
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Season 1
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Episode 104
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34:21
#103: Marketing for Doctors Who Never Needed Marketing… Until Now
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisitio...
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Season 1
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Episode 103
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38:17
#102: GEO and How to Show Up in AI Searches
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the evolution of SEO into Generative Engine Optimization (GEO). He explains how this new approach is changing the way patients search for dental services online a...
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Season 1
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Episode 102
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29:50
#101: Google's Anonymous Reviews
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray discusses the recent introduction of anonymous reviews by Google and its implications for the dental industry. He explores how this change may affect patient fe...
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Season 1
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Episode 101
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14:19
#100: How to Get Your Team Involved with Marketing w/ Dr. Sten Ericson
In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations o...
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Season 1
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Episode 100
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50:04
#99: Back from the Dental Dead: Reviving Lost Patients
Ever feel like your schedule has more holes than Swiss cheese? You're not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation.Turns o...
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Season 1
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Episode 99
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27:18
#98: How AI Can Fix Broken Marketing & Burned Out Staff w/ Dr. Miles Beckett
In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to streamline de...
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Season 1
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Episode 98
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41:28
#97: How to Build Industry Authority and Attract the Right Patients w/ George Wright
If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of T
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Season 1
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Episode 97
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45:00
#96: You Don’t Need More Time. You Need Better Tools w/ Lorie Streeter
Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone.In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) exc...
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48:29
#95: The Fortune’s in the Follow-Up: Fixing the #1 Marketing Mistake in Your Dental Practice
Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI.In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do t...
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Season 1
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Episode 95
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30:48
#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron Boone
Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025.Aaron breaks down ...
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Season 1
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Episode 94
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47:13
#93: Making Magic: How To Disney-fy Your Practice
What if your dental office could feel as magical as a visit to Disney? In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explo...
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Season 1
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Episode 93
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30:08