Episode #103: Marketing for Doctors Who Never Needed Marketing… Until Now

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisition but are now experiencing a decline in patient numbers. He emphasizes the importance of understanding market shifts, tracking patient sources, optimizing online presence, leveraging Google reviews, enhancing Google Business profiles, and creating effective referral programs. Mark provides actionable strategies for dental practices to adapt to the changing landscape and improve their marketing efforts.

Takeaways

• Doctors are noticing a decline in patient numbers due to increased competition.
• Understanding how patients find your practice is crucial.
• Content that answers patient questions enhances user experience and SEO.
• Google reviews are vital for credibility and attracting new patients.
• Articulating your practice's strengths can differentiate you from competitors.
• Creating a structured referral program can increase patient referrals.

Chapters

00:00 Introduction to Dental Marketing Challenges
02:52 Understanding Market Shifts and Competition
06:13 Identifying Patient Sources and Tracking
09:04 Optimizing Online Presence for Patient Attraction
11:53 The Importance of Content and User Experience
14:49 Leveraging Google Reviews for Credibility
18:12 Enhancing Google Business Profile
21:02 Strategies for Increasing Patient Referrals
23:48 Creating a Referral Program
26:44 Articulating Practice Strengths