#107: Video Is The New Default Language of Trust

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion... and why most dental practices still aren’t using it effectively.

A lot of practices are so focused on getting new patients that they overlook the ones already in the chair. Video can give you an unfair advantage by creating familiarity, reducing anxiety, and helping patients feel like they already know you before they ever show up. In a world where people research everything online first, that level of connection matters.

Discover several different types of videos you can use throughout the patient journey — from simple “meet the doctor” and office tour videos, to treatment explainers, financing breakdowns, and FAQ-style clips that lower barriers and move patients forward. 

And you don’t need a studio or movie-level lighting to make it work. Authenticity beats production every time.

If you embrace video, you become a high-touch practice. The result is more trust, more case acceptance, better retention, and a healthier practice overall.

Chapters

00:00
Introduction to Video Marketing in Dentistry

01:29
The Importance of Patient Conversion

02:55
Why Video Establishes Trust

05:21
The Advantages of Video Over Static Images

10:00
Using Video at Different Stages of the Patient Journey

15:44
Building Trust Through Personal Stories

18:10
Explaining Treatment and Financing Options

21:36
Creating Effective Video Content

Get Marketing Support!

Find out if our team is a good fit for helping your practice. Contact Maria at maria@markthackeray.com to get started.