The Dental Marketing Secrets Podcast
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
The Dental Marketing Secrets Podcast
#120: Driving High-Ticket Treatment
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Mark Thackeray
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Season 1
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Episode 120
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Are you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a "long sales cycle" approach. Discover how to use the Strategy of Preeminence to build trust, move patients through the "Problem Aware" stage, and sell the emotional vision of a better life—not just the nuts and bolts of a procedure.
Key Takeaways:
- Why "proposing on the first date" kills your conversion rate.
- How to build a database of interested prospects using low-pressure resources.
- The emotional triggers that drive high-value treatment decisions.
- How to stay top-of-mind during a 3-9 month patient journey.
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Want Marketing Help?
Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com