The Dental Marketing Secrets Podcast
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
The Dental Marketing Secrets Podcast
#131: AI Visibility with Beth Leach
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Traditional dental marketing strategies are facing their biggest disruption since the birth of the internet: Generative Engine Optimization (GEO).
In Episode 131, Mark Thackeray brings on industry powerhouse Beth Leach to outline how artificial intelligence searches for, evaluates, and recommends dental practices to prospective local patients. If your digital marketing strategy hasn’t been updated for conversational search data, your clinic may be missing out on high-value cases.
In this episode, you’ll discover:
- The core differences between keyword matching and answer optimization.
- How to leverage cross-platform profiles to build authority signals for AI scrapers.
- The simple technique your in-office team can use to secure long-form, context-rich reviews.
- Why human-written, conversational content outperforms mass AI writing on your website.
Resources Mentioned:
- Try the free analysis tool: AIsmilescore.com
- Reach Beth directly at Beth@practisemarketer.com or call 818-845-0011
Get Marketing Help
Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com
www.MarkThackeray.com