The Dental Marketing Secrets Podcast
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
The Dental Marketing Secrets Podcast
#133: How to Increase Case Acceptance with Brooke Oliphant
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Are you tired of hearing "I need to go home and think about it" at the end of your complimentary consultations? If your practice is converting at the industry average of 50% to 60%, you are leaving hundreds of thousands of dollars on the table.
In Episode 131 of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Brooke Oliphant, the founder of Rise Up Coaching and creator of the Question-Focused Consultation. Brooke shares her bold, modern strategies for elevating Treatment Coordinators, overcoming financial objections, and turning casual shoppers into confident buyers.
In this episode, you’ll discover:
- Why standard industry case acceptance rates are keeping dental practices plateaued.
- The math behind how a 10% increase in conversion can yield over $500k in additional production.
- Why rigid scripts and "puzzle piece" training limit your team's ability to convert.
- How to use the Question-Focused Consultation to find the patient's true "why" within minutes.
- The psychology of the financial presentation and how to handle money objections with ease.
- Why the TC should be treated as a strategic business partner rather than a records tech.
Resources Mentioned:
- Visit Brooke’s website for complimentary scorecards and assessments: https://www.riseuporthocoaching.com
- Book a complimentary Alignment Call with Brooke to analyze your practice’s conversion numbers!
Get Marketing Help
Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com
www.MarkThackeray.com
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