The Dental Marketing Secrets Podcast
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
The Dental Marketing Secrets Podcast
#135: 95% of Patients Don't Trust AI Alone. Here's What They Do Next.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Is your dental practice spending time and money trying to show up in ChatGPT and Google AI search results? Getting recommended by AI is a great first step—but according to a recent study from Yext, only 5% of people make a decision based solely on an AI recommendation. The other 95% go and verify!
In Episode 135 of the Dental Marketing Secrets Podcast, host Mark Thackeray breaks down the "AI Verification Gap" and explains why AI visibility is only the front porch of your practice. Learn what prospective patients look for right after seeing an AI recommendation and how to optimize your backend digital footprint to build trust and close the deal.
In this video, you’ll discover:
- The Yext study data breaking down what 95% of consumers do after receiving an AI recommendation.
- Why incongruence between AI praise and an outdated website destroys prospective patient trust.
- The critical trust signals (reviews, doctor welcome videos, educational content) needed to convert AI traffic.
- How to run a "ChatGPT Verification Audit" on your practice today.
Watch now to stop losing AI leads and start converting search visibility into booked appointments!
If you found this video helpful, please like, subscribe, and leave a review on Apple Podcasts or Spotify!
Get Marketing Help
Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com
www.MarkThackeray.com
If you enjoyed this episode, please leave us a review on Spotify or Apple Podcasts so we can continue bringing you the best growth strategies in dentistry!