
Hamilton Sales Training
Concepts, Strategies, Tactics, and real-life examples which represent the foundations of Hamilton Sales Training. It is truly the evolution of the automotive sales business. Utilize integrity and transparency. Sell from a position of strength and learn to re-orient the automotive consumer, one guest at a time...
Episodes
15 episodes
Trans-Process
Please enjoy this presentation converted from video. It describes how the concepts, strategies, and tactics revealed through Hamilton Sales Training are trans-process. They are beyond the process which might be utilized in a particu...
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Season 3
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Episode 1
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45:34

Building Your Day Part II
This podcast completes the Build Your Day sections. Please do not forget to go to hamiltonsalestraining.com and download the checklist! https://hamiltonsalestraining.com/free-downloads/
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Season 2
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Episode 5
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14:20

Building Your Day Part I
The first two parts of the Sales Consultant Daily Checklist (available on hamiltonsalestraining.com under the Motivation/Free Downloads tab) are described in this episode. Preparing For Your Day and Follow-Up get us started and ready for ...
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Season 2
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Episode 3
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22:34

The Importance of Contacts
Sales consultants must be driven to make contacts. It is the only way to begin a sales process. This basic truth is so often forgotten or dismissed. Here in this short podcast is an awesome reminder of the whys and hows. ...
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Season 2
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Episode 2
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8:50

Conversation with Dominican University MBA Marketing 606
Many "nuggets of wisdom" hopefully uncovered in this fun presentation/conversation with Dominican MBA Marketing class 606: Marketing Management led by Professor David Aron. The students were wonderful with their receptiveness and question...
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Season 2
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Episode 1
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55:33

Introduction to Concepts of Modern Automotive Sales
Hamilton Sales Training is back! This gives a strong overview and in a precursor to actual 3-hour webinar to follow. This material is modern, timely, and effective. Maximize your potential in a business which is changing every...
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Season 2
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Episode 1
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51:39

Introduction to Hamilton Sales Training Definitions
This will begin to introduce the listener to basic definitions which represent those described in the book Beyond the Walkaround and Beyond the Walkaround The Concerns Journal. Counters, Closes, Customer Comfort/Consultant Confidence, Fei...
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16:16

Equity Mining: The Opportunities and Pitfalls
This awesome episode teaches how to get the best from equity mining software and how to avoid inundating the consumer to the point of diminishing returns. This also includes another great example of how Market-Based Pricing allows us to c...
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24:07

The Danger of Your Customer Losing Face
Sometimes, based on past experience or how they have been coached, customers come in with such a focus on misconceptions and untruths that it can be difficult to help them see value. In these cases, the customer can destroy your sales bef...
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17:01

Professional Courtesy, Feigned Indifference and Personality Types
Learn about how the simple concepts of professional courtesy and the practice of Feigned Indifference have the necessary influence on any personality type.
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38:30

An Unpopular Application of the Pareto Principle
Ideas and Examples of how to overcome some of the great competition in the Automotive Sales Business. How a philosophical mind set can cost nearly all of our gross profit.
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18:12

Market-Based Pricing Philosophy
Evolving and simplifying our business is the focus of this information-packed episode. Eliminate the shopping list along with the stress and angst associated with sales!
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28:11

Slow Starts, Slumps, and Countering Initial Price Concerns
Examples of how slow starts and slumps can be understood and overcome. "That price is too high" Concern is addressed effectively.
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21:24

The Takeaway and Bad Meat
This episode spends a bit of time on a sales staple (the pros and cons), the Takeaway. Key examples of how poor customer service can hurt us are included. BDC is touched upon.
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Season 1
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Episode 2
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29:38

Hamilton Sales Training Introduction
Concepts, Strategies, Tactics, and real-life examples which represent the foundations of Hamilton Sales Training. It is truly the evolution of this business. Utilize integrity and transparency. Sell from a position of strength and learn t...
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Season 1
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Episode 1
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28:43
