Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe
A podcast covering business tips and advice for wedding photographers and industry pros.
Episodes
28 episodes since 2019
Private Property Weddings: important things you need to know
Private Property Weddings are one of the hot trends in the wedding industry at the moment and Hillary is breaking down1. What is a Private Property Wedding2. Does a "backyard" wedding really save you money?3. What vendors need to kn...
June 21, 2024
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38:01
Transforming Your Standard Contracts for Today's Market with Wedding Lawyer Ann Koppuzha
Join us today as we welcome attorney Ann Koppuzha, who talks about the critical importance of having strong, up-to-date, and FRIENDLY contracts in the ever-evolving wedding industry.With over a decade of experience at top law f...
June 12, 2024
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39:23
Hair + Makeup: beauty chat with Jenny Bowker
Jenny Bowker, a vet in the Bridal Beauty industry, joins us today to chat all things hair, makeup, and getting ready on your wedding day!Whether you're a photographer, florist, another beauty expert, or a Bride, you'll learn super helpf...
May 15, 2024
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53:08
Spill The Tea! Hot Button Questions (and we really want answers)
Have you ever found yourself working a Wedding and the same question or confusion arises again and again? Even though we are wedding professionals with several years of experience, we still have questions! We’re here to...
May 03, 2024
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45:46
the GHOSTING episode
Casi and Hillary are digging IN to a popular conversation circling amidst wedding professionals right now: this episode is all about ghosting!- What are we even talking about when we are throwing around the term "ghosting" ...
April 19, 2024
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49:56
3 books that helped me level-up my business and my life
Hillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits. 1.
February 21, 2024
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28:09
The 5 Photographer + Client touchpoints you should know
BIG ANNOUNCEMENT!! Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as *co-host* and is here to stay!If you don't know Hillary yet, she is the owner and Designer at Kayloe B...
February 09, 2024
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Episode 22
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57:07
2024 Predictions for the Wedding Industry with Kayloe Bridal
In this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photog...
January 20, 2024
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Episode 21
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1:11:30
Chat with Hillary of Kayloe Bridal - Discussing the wedding industry, professionalism, balance as a mom
November 30, 2022
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Episode 20
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1:22:34
How to Incorporate Film into Your Wedding Photography Workflow
How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want t...
April 19, 2022
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Episode 19
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33:53
The Top 15 Tools I Use to Grow My Business
In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below!Get Ho...
April 11, 2022
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Episode 18
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35:13
How to Position Yourself as the Expert & Professionalism
This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blo...
April 04, 2022
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Episode 17
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35:34
My Story
We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance,...
March 29, 2022
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Episode 16
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17:15
Top Three Strategies to Move the Needle in Your Business
Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the...
March 22, 2022
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28:14
My Instagram Workflow to Reduce Overwhelm
Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on t...
March 15, 2022
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Episode 14
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22:13
The Top 5 Marketing Strategies to Attract Your Ideal Client
I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we sta...
March 08, 2022
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Episode 13
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1:09:34
How to Refine and Think About Price to Attract Your Ideal Client
Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the ...
February 24, 2022
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Episode 12
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32:15
How to Refine Your Product or Service to Attract Your Ideal Client
Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how t...
February 22, 2022
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Episode 11
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32:40
10. The real nitty gritty of what goes into styled shoots with Lindsay Newton
We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life. ...
October 19, 2020
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1:01:01
9. Managing client expectations, clear communication, and client experience with Dorotheea Dragomir of Kamea Events
In this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with ...
March 12, 2020
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1:00:24
8. Interview with Chris Mai of Goodco Studios: How telling the story of your couples differentiates you.
In this episode, I interview Chris Mai of Goodco Studios. He reveals his secret sauce for what differentiates him and what I personally think has led to his success. We talk about workflow, client expectations, and how to really make yo...
February 27, 2020
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1:03:34
7. How building relationships grows your business with Chelsey Nichol of The Bindery
In this episode, we dive deep into how to actually grow your business through networking and the biggest lessons we have both learned about being business owners. I also said Chelsey Nichols, but it is Nichol (sorry Chelsey!). ...
February 23, 2020
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54:56
6. How I Make My Marketing Strategy Part 1
I talk about the first fundamental steps and two questions I use to guide all of my marketing strategies and why in this episode. In part two, I'll cover the last half of my full marketing strategy!****I also said that Tailwind is $150/...
February 18, 2020
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30:53
5. How to prepare your elopement clients for navigating the wilderness safely with Lindsay Newton
In this episode we talk with Lindsay Newton of Till Death Do We Adventure, an elopement and intimate wedding photographer. We chat about the things you need to do to keep your couples safe a...
February 15, 2020
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36:57
4. The top nine things you should be doing in your off season to grow your business
The one thing I don't want photographers to do is burn out because the back-end work is too much or too daunting. I cover the top 9 things I do each off season and how it has helped me grow my business and prevent burnout. ...
December 04, 2019
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Season 1
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Episode 4
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38:33