Happy New Year and welcome back to Wedding Salt! This episode is an introduction to the new course that Kayloe Bridal released at the end of 2024: Modern Wedding Planning, A Course for Couples!Learn what is included in the ...

Casi and Hillary start reflecting on the year (almost) behind us - it's really that time of year again!  What have been some of your business and personal highs for 2024?  What about the lows that we more rarely talk about?&nb...

Private Property Weddings are one of the hot trends in the wedding industry at the moment and Hillary is breaking down1. What is a Private Property Wedding2. Does a "backyard" wedding really save you money?3. What vendors need to kn...

Join us today as we welcome attorney Ann Koppuzha, who talks about the critical importance of having strong, up-to-date, and FRIENDLY contracts in the ever-evolving wedding industry.With over a decade of experience at top law f...

Jenny Bowker, a vet in the Bridal Beauty industry, joins us today to chat all things hair, makeup, and getting ready on your wedding day!Whether you're a photographer, florist, another beauty expert, or a Bride, you'll learn super helpf...

 Have you ever found yourself working a Wedding and the same question or confusion arises again and again?   Even though we are wedding professionals with several years of experience, we still have questions! We’re here to...

Casi and Hillary are digging IN to a popular conversation circling amidst wedding professionals right now: this episode is all about ghosting!- What are we even talking about when we are throwing around the term "ghosting" ...

Hillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits.  1.

BIG ANNOUNCEMENT!!  Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as *co-host* and is here to stay!If you don't know Hillary yet, she is the owner and Designer at Kayloe B...

In this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photog...

How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want t...

In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below!Get Ho...

This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blo...

We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance,...

Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the...

Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on t...

I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we sta...

Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the ...

Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how t...

We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life. ...

In this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with ...

In this episode, I interview Chris Mai of Goodco Studios. He reveals his secret sauce for what differentiates him and what I personally think has led to his success. We talk about workflow, client expectations, and how to really make yo...

In this episode, we dive deep into how to actually grow your business through networking and the biggest lessons we have both learned about being business owners. I also said Chelsey Nichols, but it is Nichol (sorry Chelsey!). ...

I talk about the first fundamental steps and two questions I use to guide all of my marketing strategies and why in this episode. In part two, I'll cover the last half of my full marketing strategy!****I also said that Tailwind is $150/...