Certified Personal Trainer Podcast
Uncover the secrets to becoming the most successful personal trainer with Fitness Mentors CEO and acclaimed author Eddie Lester. As a 15 year personal training veteran and 10 year college professor, Eddie covers the most pressing topics to help Personal Trainers, Online Personal Trainers and Group Personal Trainers make more money and change more lives. Tune in for amazing conversations with top fitness professionals that provide actionable advice to improve your careers and your lives. Learn about: How to Get More Personal Training Clients, Improving Personal Trainer Marketing, What are the Best Personal Trainer Certifications, Continuing Education for Personal Trainer, How to make more money as a Personal Trainer, How to Become a Personal Trainer, How to Become an Online Personal Trainer, Personal Trainer Salary, and Exercise Science Careers.
Episodes
147 episodes
Pricing Psychology – How to Charge What You’re Worth (and Get It!)
Struggling with pricing your personal training services? You’re not alone! Many trainers fear charging too much or losing clients, but the secret to setting the right price isn’t just about numbers—it’s about psychology.In this ep...
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26:42
Breaking Free from a Rut: How to Reignite Your Personal Training Business
Feeling stuck in your personal training business? Whether your client list has plateaued, your motivation has dipped, or you’re struggling to bring in revenue, you’re not alone—and this episode is here to help.Join host Eddie Lester as h...
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29:52
From Zero to Booked Solid: Tips for Getting Your First 10 Clients
Starting your career as a personal trainer can feel daunting, especially when you’re staring at an empty client list. In this episode, we tackle the challenge head-on with From Zero to Booked Solid: Tips for Getting Your First 10 Clients.
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23:53
How to Set Up Your Black Friday and Cyber Monday Sale: 5 Steps
In this episode, we’re diving into how personal trainers can maximize Black Friday and Cyber Monday to grow their client base and boost revenue. Whether you're a seasoned pro or just starting out, these strategies will help you create irresisti...
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24:45
The Best 30 Year Personal Trainer Career Options
Are you a personal trainer looking to expand your career beyond the gym floor? In this episode, we explore the diverse paths you can take to grow within the fitness industry. From facility ownership and online training to corporate wellness con...
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32:44
The 5 Best Methods for Accepting Payments as a Personal Trainer
In this episode, we dive into one of the most important but often overlooked aspects of running a personal training business: collecting payments. Whether you’re an independent trainer or working with a gym, getting paid efficiently and securel...
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20:24
The Ultimate Guide to Getting a Job as a Personal Trainer
Are you ready to kickstart your career as a personal trainer but unsure where to begin? In this episode, we dive into the essential steps and strategies to land your dream job in the fitness industry. From selecting the right certification and ...
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29:12
3 Most Important Tasks to Do on Day 1 as a New Personal Trainer (In the Gym)
Your first day as a personal trainer in a gym is a big moment, and it’s the perfect opportunity to set yourself up for success. In this episode, we’ll cover the three essential actions every new trainer should take on day one to build valuable ...
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20:15
The 5 Must-Have Skills for New Personal Trainers
As a new personal trainer, it’s crucial to master the core skills that will set you up for success. In this episode, we break down the five must-have skills every trainer should focus on to build a thriving career. From effective commun...
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37:00
When Should a Personal Trainer Open a Gym?
Are you a personal trainer wondering if it's time to take the leap from employee to business owner? In this episode, we dive deep into what it takes to transition from working for someone else to opening your own gym. We’ll explore the key area...
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37:07
How to Effortlessly Get Clients Using Personal Trainer Directories (+ Which Directories to Use)
In this episode, we dive into the powerful strategy of joining online trainer directories to expand your client base. With the fitness industry increasingly moving online, personal trainers can no longer rely solely on traditional methods to at...
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18:48
How to Structure the Perfect Client Session
In this episode of the Certified Personal Trainer Podcast, we dive into the art and science of structuring the perfect client session. Whether you’re working with beginners or advanced athletes, knowing how to design a session that addresses ev...
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28:20
The Ultimate Guide to Collecting, Crafting, and Utilizing Client Testimonials
In this episode, we dive deep into the art of crafting compelling client testimonials and success stories, essential tools for any personal trainer looking to build trust and attract new clients. We begin by discussing the criteria for selectin...
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24:27
Ozempic (GLP-1) and Personal Training: What are the Consequences?
This week on the CPT Podcast, host Eddie Lester delves into the impact of GLP1 receptor agonists (Ozempic) on the personal training industry. He explores how these medications, known for their significant weight loss benefits, are transforming ...
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24:30
The Guide to Content Marketing for Personal Trainers
The Guide to Content Marketing for Personal TrainersIn this episode of the Certified Personal Trainer Podcast, we dive deep into the world of content marketing specifically tailored for personal trainers. Whether you're just starting out...
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29:23
6 Essential Business Checkpoints for Launching Your Personal Training Business
Launching your own personal training business requires careful planning and attention to detail. In this episode, host Eddie Lester dives into the six most crucial checkpoints every aspiring personal trainer must address when starting their bus...
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29:36
Mastering Closing Sales Statements to Get More Clients
In this episode we delve into the art of closing sales as a personal trainer, unveiling powerful closing statements and techniques to increase your client conversion rate. Whether you're new to sales or a seasoned professional, mastering these ...
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27:24
Leveraging Your Own Personality to Sell Personal Training
In this episode of the Certified Personal Trainer Podcast, we dive deep into the art of salesmanship in the personal training industry, exploring how different sales personalities can influence client interactions and drive business growth. Whe...
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28:29
Networking: The Key to Business Growth and Client Acquisition as a Personal Trainer
In this episode of The Certified Personal Trainer Podcast, we unlock the power of networking as a crucial strategy for personal trainers to fuel business growth and attract new clients. Networking goes beyond exchanging business cards—it's abou...
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30:33
How to Use Branding as a Personal Trainer to Get More Clients
Join us as we delve into the power of branding and its impact on attracting more clients as a personal trainer. Building a strong brand identity goes beyond having a logo—it's about crafting a compelling story, defining your unique value propos...
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41:41
How to Discuss Pricing During a Sale to Close More Sales
In this episode of the Certified Personal Trainer Podcast we dive deep into the art of discussing pricing during a sale as a personal trainer. Pricing discussions can often be nerve-wracking, but they don't have to be! Join us as we uncover uni...
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31:49
Using Google and Yelp to Gain New Clients (Easily)
In this episode of the Certified Personal Trainer Podcast, we delve into the power of leveraging Google and Yelp to attract new clients effortlessly. Join us as we uncover the secrets of local SEO tactics, including creating Google Business pag...
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24:32
Using Goal Setting to Make a Full Time Income as a Personal Trainer
In this episode, host Eddie Lester dives into the essential topic of SMART goal setting for personal training professionals. Join us as we explore the importance of setting specific, measurable, achievable, relevant, and time-bound goals to dri...
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33:04
Why Clients Aren't Buying Your Personal Training Right Now (And What to Do About It)
Host Eddie Lester tackles the pressing concern for personal trainers everywhere: why aren't clients buying your services, and more importantly, what can you do to turn the tide?Listen to dissect the common pitfalls and barriers preventin...
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30:23
How to Create a Sales Pipeline for your Personal Training Business
Whether you're just starting out or looking to revamp your current approach, understanding the intricacies of a sales pipeline is crucial for sustained growth and success in the competitive fitness industry.Join Eddie Lester a seasoned e...
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45:14