NWFA Real Answers
The NWFA's "Real Answers" podcast series features NWFA President & CEO, Stephanie Owen and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA.
NWFA Real Answers
Latest Episodes
How the Hardwood Federation Protects the Wood Flooring Industry
Recorded at the recent 2026 NWFA Expo, Dana Cole from the Hardwood Federation and Jesse Joyce from Middle Tennessee Lumber join the NWFA Real Answers Podcast to discuss the Hardwood Federation's impact and updates on pending legislation that su...
Breaking Through: Making Your Wood Flooring Business More Profitable
NWFA President & CEO Stephanie Owen and Chris Zizza talk with Katie Magoon of People Solutions Center about the common roadblocks that keep wood flooring businesses from reaching their full potential. Learn practical processes to implement,...
Shaping the Future: NWFA Emerging Leaders at the Fall Leadership Summit
Reid Lambright, president of Lambright Flooring and chair of NWFA’s Emerging Leaders Council, joins Stephanie Owen and Chris Zizza to share his experiences with the council and why building relationships in the industry is key to growing a succ...
A Conversation with Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company
Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company joins Stephanie Owen and Chris Zizza to talk about what to look for when choosing insurance for your hardwood flooring business. He highlights common hazards contractors and manufa...
Positioning Your Hardwood Flooring Business Above the Competition: Small Business Workshop Preview
Stephanie Owen and Chris Zizza are joined by Doug Howard of Growth Team Strategies and Jon Czeranna, co-owner of Wit & Craft and creator of the Brand Lab, to preview the Real Answers Small Business Workshop on October 16. They explore brand...