
NWFA Real Answers
The NWFA's "Real Answers" podcast series features NWFA President & CEO, Michael Martin and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA.
Episodes
113 episodes
Hardwood Federation Fly-in 2025
The annual Hardwood Fly-In to D.C. is quickly approaching! This year, we will meet in Washington D.C. from May Tuesday, 13 through Thursday, May 15, to take our story to the Hill. Please make plans to join us as we advocate for the U.S. Hardwoo...
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10:10

Lessons from the Leadership Conference - A Conversation with Ryan Jazdzewski of Jazz Custom Wood Flooring
Michael Martin and Chris Zizza chat with Ryan Jazdzewski of Jazz Custom Wood Flooring about growing a wood flooring business, the importance of networking, using credit to your advantage, good debt vs. bad debt, and more.
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27:49

A Post-Election Update with Dana Cole of the Hardwood Federation
Michael Martin and Chris Zizza chat with Dana Cole about the outcome of the 2024 presidential election last week. Dana Cole is the Executive Director at the Hardwood Federation, a Washington, D.C.-based trade association that represents and adv...
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24:02

Key Takeaways from the NWFA Leadership Development Summit
In this special summit wrap-up episode of the Real Answers Podcast, Chris Zizza and Michael Martin recap the highlights, insights, and impactful moments from the NWFA Leadership Development Summit. From expert presentations on marketing and bus...
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27:40

Boosting Your Flooring Business: Digital Marketing, Customer Reviews, and Getting Noticed with Steve Haren
Chris Zizza and Michael Martin chat with Steve Haren, Vice President of Strategic Initiatives at Ring Ring Marketing. Steve shares valuable insights on how to effectively run your hardwood flooring business in today’s digital age. Learn why dig...
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30:56

Building a Stronger Network: Simple Marketing Strategies for Your Wood Flooring Business with Chris Ruzicka
In this episode of the Real Answers Podcast, Chris Zizza and Michael Martin sit down with Chris Ruzicka, Director of Business Development at Carmody MacDonald P.C., a renowned St. Louis-based law firm. They dive into the essentials of creating ...
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16:50

Overcoming the Fear of Technology with Chris Friest from Floorzap
Michael Martin and Chris Zizza sit down with Chris Friest, Director of Client Relations at Floorzap, a sponsor of the NWFA Leadership Development Summit. In this episode, they discuss how Floorzap helps small businesses streamline their operati...
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13:38

Avoiding Small Business Mistakes and Giving Back with Caleb Unruh of RW Supply + Design
In this episode, Michael Martin and Chris Zizza are joined by Caleb Unruh, Director of Marketing at RW Supply + Design, a sponsor of the NWFA Leadership Development Summit. Caleb shares insights into the company’s mission, its commitment to giv...
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18:08

Building a Blueprint for Success: Business Planning and Organizational Structure
In this episode, Michael Martin and Chris Zizza welcome Thomas Meyer from SCORE.org. Meyer provides a sneak peek into the essential strategies and tools he will be sharing at the NWFA Small Business Summit this October. Tune in as he breaks dow...
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15:52

Outpacing the Competition: Growth and Financial Mastery for Wood Flooring Businesses
Michael and Chris sit down with Lynette Watson from the Small Business Development Center (SBDC) to dive deep into the financial strategies and key skills that can make or break your wood flooring business. Lynette shares her expert insights on...
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25:58

Small Business Administration Basics and the NWFA Small Business Workshop this October
Join Michael Martin and Chris Zizza as they chat with Thomas Yochim, Deputy District Director of the U.S. Small Business Administration. In this episode, they dive into essential topics like securing loans, accessing resources for starting and ...
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26:09

NWFA Leadership Summit - Increasing Your Profitability in 2024 and Beyond
Join Michael Martin, President/CEO of NWFA, and Chris Zizza, owner of C&R Flooring, as they talk with Doug Howard of Growth Team Strategies to discuss key strategies for growing your wood flooring business in 2024 and 2025. In this episode,...
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39:45

Listener Questions Answered - NWFA Leadership Summit, Staffing, Compensation, and Increasing Profits
Chris Zizza, Michael Martin, Steve Brattin, and Doug Howard discuss the upcoming NWFA Leadership Summit this October and guide a caller through his questions about employee staffing, compensation, organizational charts, and expenses to ensure h...
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30:48

Growing Your Wood Flooring Business - A Live Q&A from NWFA Expo
Chris Zizza chats with new NWFA members at the NWFA expo to share concrete steps on how to grow a hardwood flooring business.
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25:23

Expo 2024 Preview and More
Michael Martin and Chris Zizza provide an overview of the upcoming 2024 NWFA Expo in New Orleans. They also delve into practical tips for enhancing your business during slower periods.
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16:29

An 2024 Economic Update with the Elliot Eisenberg, the Bowtie Economist
Elliot Eisenberg, the Bowtie Economist, joins Michael Martin and Chris Zizza to discuss the state of the economy, labor and supply chain issues, inflation, and advice on reducing risk and staying ahead of the f...
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27:06

A Conversation with Dan Pratt of Broadlume
Michael Martin and Chris Zizza chat with Dan Pratt, co-founder and CRO of Broadlume, about the importance of having a good website for your hardwood flooring business. They discuss do's, don'ts, what a good website should contain, and whe...
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22:03

Running a Wood Flooring Business - Balancing a Marriage with a Successful Business
Michael Martin and Chris Zizza record on location at SVB Wood Floors in Kansas City. A trio of special guests joins them to discuss balancing marriage with building a successful wood flooring business.
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22:00

NWFA Real Answers Podcast – Running a Wood Flooring Business - Estimates, Expectations, and More
Michael Martin and Chris Zizza chat with Dan Gorsegner of Gorsegner Brothers Hardwood Floors about the importance of following up on estimates, modern customer expectations, prioritizing customers, handling scheduling mishaps, margins, s...
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29:51

Running a Wood Flooring Business - Margins and Costs with Sam Cobb of RW Supply+Design
Michael Martin and Chris Zizza have an in-depth conversation on costs, margin, and building profitable long-term customer relationships with Sam Cobb from RW Supply+Design.
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30:10

Running a Wood Flooring Business - A Conversation with Sprigg Lynn
Michael Martin and Chris Zizza sit down with Sprigg Lynn from Universal Floors, to explore the ins and outs of running a thriving hardwood flooring business. They delve into the secrets of success, offering valuable insights on avoiding common ...
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46:40

Running a Wood Flooring Business - Building Business Contacts
Join Michael Martin and Chris Zizza in this episode as they share insights on finding and developing a list of necessary business contacts in your community. Discover how to leverage your network to expand your reach, save money, prepare for th...
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23:43

Running a Wood Flooring Business - Financial Health and Planning for the Future
Michael Martin and Chris Zizza are joined by Jonathan Benner, CFP, Financial Planner, from LPL Financial. They discuss guiding principles for your business, saving money and pay...
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28:18
