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Responsibly Different™
We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.
Responsibly Different™
Samara Sparkling Drink
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Joe Laur is the founder of B Corp Certified beverage Samara, you may remember it as Maple Mama Beverage. What started as a home made healthy alternative beverage for his kids sweetened with maple syrup, has taken on a life all its own. Joe was no stranger to B Corps when he founded Maple Mama Beverage, he had been a certified B Corp for nearly 20 years in the business consulting firm he co-founded called SEED Strategies. We talk about Samara, Creative Tension, shifting your perspective, and pursuing your dreams with gusto.
Full Show Notes on ResponsiblyDifferent.com
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Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.