Responsibly Different™
We started Responsibly Different™ in 2020 as a way to document Campfire Consulting’s journey toward B Corp certification and explore how business could be used as a force for good. Since then, the show has evolved through different seasons and series, each looking at responsibility from a different angle across business, media, culture, and impact.
Our latest series, Responsibly Human, explores what happens as more of the world becomes measured, modeled, and automated.
Hosted by Chris Marine, founder and CEO of Campfire Consulting, an independent media strategy, planning, buying, and measurement agency, the series brings together researchers, technologists, marketers, creators, and leaders to explore what actually moves people, earns trust, shapes behavior, and makes something feel made for us instead of simply delivered at scale.
From media and advertising to culture, business, AI, and decision-making, each conversation asks a simple question: what does technology still miss?
Responsibly Human is part of Campfire’s broader work helping brands think more intentionally about media, attention, trust, and the impact of where they invest.
Episodes
156 episodes
What the Data Misses About Being Human with Dr. Ram Singh
In this episode, Chris sits down with Dr. Ram Singh, CEO & Founder of EtaKor, to unpack what happens when we start trusting the numbers more than the people behind them. They explore why familiar metrics like ROAS can create false confidenc...
The Ethics of Understanding People with Thomas Kennon
Thomas Kennon is a professor at New York University, longtime strategist, and author with his latest book The Bigger Leap: An Ethics of NextCapitalism. He has spent decades studying audiences, strategy, and what makes people actually d...
The Night Late Night Went Quiet: The End of Colbert's Late Show and Who Really Funds What You Watch
When CBS canceled The Late Show with Stephen Colbert - the #1, Emmy-winning show in late night - they called it "purely a financial decision." Chris Marine isn't so sure. In this special Fireside episode, the Campfire founder and ...
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Super Bowl 60, Ads That Stuck
What actually sticks the morning after the biggest media night of the year? We gathered the Campfire team to break down Super Bowl 60 through a marketer’s lens. The ads, the halftime energy, and the strange alchemy that turns a 30-second spot i...
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Why Bold Ideas Still Matter: Authentic Storytelling with Words From The Woods
In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine ...
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Beyond Resistance: Crafting Messages That Move People to Action
Discover the science of persuasive messaging with communications expert Anat Shenker-Osorio in this compelling archive episode from Benn Marine's former podcast, Ocean of Organizing. While the Ca...
Getting Closer to the Truth: Triangulation Attribution in Practice
Measurement and attribution beyond last click is still in its infancy, and it remains one of the most persistent challenges marketers face at every stage of growth. But we’re also at an exciting moment. Leaders like the one on today’s episode a...
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Celebrating Media's INTERdependence for Responsibly Different's 5 Year Anniversary
On the five-year anniversary of Responsibly Different™, we're diving deep into why healthy media ecosystems matter—not just for brands, but for the very fabric of our communities and democracy. Our Founder Chris and Impact Director Benn reflect...
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The Role of Journalism in a World That Needs Truth
In this episode of Fireside, Chris Marine and David Gogel sit down with veteran broadcast journalist and Edward R. Murrow Award winner Brian Yocono for a heartfelt conversation about the purpose and power of journalism.Brian ref...
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Know Before You Go: Building Smarter Media Through Research
Before you drop a dollar into paid media ask yourself, are you really sure you’re reaching the right people?In this episode of Fireside, we sit down with Anastassia Laskey, founder of Ground Co...
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Pride Edition: Maine's 43 LGBTQ+ Newspapers and the Fight for Visibility
Hidden among the pages of Maine's queer history lies an extraordinary treasure most people don't know exists: 43 different LGBTQ+ newspapers and newsletters dating from 1974 to 2016, all preserved and digitized at the University of Southern Mai...
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Live, Local, and In the Moment: Rethinking Media Inside Concert Venues
What if the best place to run your next ad isn’t online — but inside a packed concert venue, right before the lights go down?In this episode of Fireside, Chris Marine and David Gogel sit down with Jared McCarthy, Co-Founder of V...
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Brewing Community: How The Midcoast Villager is Redefining Local Journalism
What happens when a local newspaper opens a café? In this episode of Fireside, Chris Marine and David Gogel sit down with Aaron Britt, Publisher of The Midcoast Villager, to explore a bold experiment in local journalism—and wh...
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From Shame to Solutions: How Honest Climate Conversations Drive Progress
What happens when our desire for climate accountability transforms into cancel culture? In this thought-provoking conversation, author of the book Cancel Culture in Climate, Jenny Morgan breaks down how our collective approach to sustainability...
Beyond Good Intentions: Gamifying Climate Action with Katie Patrick
In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate action designer.” Ka...
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The Human Touch in AI: Why Machine Learning Needs Human Strategy
The future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI Digital to explore how AI can s...
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Too Big to Scroll Past: The Smart Play of OOH
Chris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted billboards to today’s data-fueled digital canvases that basically fo...
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Where Discovery Meets Purchase: Shoppable Media's Revolution
Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnich...
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Super Bowl Ads: Hype, Hustle, and the Hard Truth
It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl stil...
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Agency Consolidation & Investing in Local Media
Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local account...
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Our Take on Disney's CES Announcements
Chris Marine and David Gogel unpack the highlights from Disney’s annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will have on media planning and buying in 2025 and ...
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The Power of Voting
Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to creating accountability with friends, we div...
Building Value-Driven Businesses with Maria Kingery
Discover the art of balancing sustainability and profitability in an ever-changing industry landscape. Maria Kingery, co-founder of Southern Energy Management and strategic guide at 360 Impact, emphasizes the importance of core values and the c...
The Future of Waste with Scrapp
What if we told you that trash could be a treasure trove of data? Meet Mikey Pasciuto, the co-founder of Scrapp, a startup revolutionizing waste management through data-driven solutions. From his roots in Massachusetts to earning a dual degree ...
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Transforming Workplace Mental Health with OLLY
What if you could transform the mental well-being of your workplace while driving a meaningful societal change? In this episode, we sit down with Hanneke Willenborg, CEO of OLLY, to explore her inspiring journey from the corporate halls of Unil...
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