Responsibly Different™
We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.
Episodes
142 episodes
Beyond Good Intentions: Gamifying Climate Action with Katie Patrick
In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate action designer.” Ka...
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44:22
The Human Touch in AI: Why Machine Learning Needs Human Strategy
The future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI Digital to explore how AI can s...
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26:31
Too Big to Scroll Past: The Smart Play of OOH
Chris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted billboards to today’s data-fueled digital canvases that basically fo...
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22:33
Where Discovery Meets Purchase: Shoppable Media's Revolution
Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnich...
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21:56
Super Bowl Ads: Hype, Hustle, and the Hard Truth
It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl stil...
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23:34
Agency Consolidation & Investing in Local Media
Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local account...
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20:36
Our Take on Disney's CES Announcements
Chris Marine and David Gogel unpack the highlights from Disney’s annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will have on media planning and buying in 2025 and ...
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21:43
The Power of Voting
Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to creating accountability with friends, we div...
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32:46
Building Value-Driven Businesses with Maria Kingery
Discover the art of balancing sustainability and profitability in an ever-changing industry landscape. Maria Kingery, co-founder of Southern Energy Management and strategic guide at 360 Impact, emphasizes the importance of core values and the c...
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46:52
The Future of Waste with Scrapp
What if we told you that trash could be a treasure trove of data? Meet Mikey Pasciuto, the co-founder of Scrapp, a startup revolutionizing waste management through data-driven solutions. From his roots in Massachusetts to earning a dual degree ...
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51:56
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Transforming Workplace Mental Health with OLLY
What if you could transform the mental well-being of your workplace while driving a meaningful societal change? In this episode, we sit down with Hanneke Willenborg, CEO of OLLY, to explore her inspiring journey from the corporate halls of Unil...
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47:58
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B Tourism: Blending Luxury and Sustainability with Explora
Ready to discover how luxury travel can coexist with environmental stewardship? Join us as we sit down with Juan Marambio, Sustainability Manager, and Romina Da Pieve, Deputy Conservation Manager from Explora. These two passionate experts pull ...
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58:49
B Tourism: Sustainable Travel with Exodus
Can your travel adventures actually contribute to a better world? Discover in this eye-opening episode as we sit down with Rochelle Turner, head of sustainability at Exodus Travel Adventures, to uncover the delicate balance between exploration ...
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48:39
B Tourism: Transforming Hospitality with Legacy Vacation Resorts
Ever wondered how a vacation resort could change the world? Join us as we sit down with Madison Daum, the dynamic Sustainability and Social Purpose Manager at Legacy Vacation Resorts (LVR), who shares the remarkable transformation of LVR under ...
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36:23
B Tourism: Revolutionizing Tourism with University's in Florida
What if tourism could be the key to solving global challenges like climate change and over-tourism? Join us as Brittany sits down with Brooke Hansen from the University of South Florida and Dr. Alan Fyall from the University of Central Florida ...
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48:45
Curious Coworkers: Celebrating B Corp Month
As B-Corp Month unfolds, we're not just marking our calendars; we're making a mark on the planet with businesses that embody sustainable and ethical practices. In this episode, our co-hosts, Benn and Brittany share the theme for this year's B C...
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29:40
Announcement: Evolution to Campfire Consulting
Embark on a transformative journey with us as Benn is joined by David Gogel, President of Campfire. Together they unfolds the intriguing evolution of Dirigo Collective from a media strategy hub to a strategic consulting titan, Campfire Consulti...
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5:55
Emerging Hope: Revolutionizing Procurement, Integrating Sustainability and ESG with ReadyRFX
Discover the future of ethical sourcing as Bill Markmann, president of Counterpoint Consulting, joins us to reveal how the Ready RFX tool is revolutionizing procurement with a malleable platform you can customize to your sustainability needs. T...
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46:47
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The Ethical Spending Revolution with Karma Wallet
Imagine aligning every dollar you spend with your deepest values and contributing to a better world with each swipe of your debit card. This isn't a dream—it's the innovative vision of Kedar, co-founder of Karma Wallet, our esteemed guest who g...
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30:24
Forging a Carbon-Positive Future in Dairy with Stonyfield
Britt Lundgren, Senior Director of Sustainability and Government Affairs at Stonyfield, discusses the company's commitment to addressing climate change and its efforts to reduce carbon emissions, transition to renewable energy, and improve pack...
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51:57
The Poetry of Self-Discovery and Change with Judy Schenk
Imagine navigating through the labyrinth of life, constantly questioning your choices and battling feelings of inadequacy. Sounds familiar? Judy Schenk, our insightful guest, primarily works with women, shedding light on the value of bravery in...
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33:30
Rumpl, a Sustainable Business with founder and CEO Wylie Robinson
Ever wondered how a simple idea can turn into a roaring business with sustainability at its core? Strap in for a fascinating chat with Wylie Robinson, the founder behind Rumpl Blankets. A surf and ski trip a...
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55:22
Emerging Hope: A Tale of Cultural Influence and Entrepreneurial Tenacity with MoviePass founder Stacy Spikes
Ever experienced a mishap so embarrassing you can't help but laugh? Stacey Spikes has. From a comical mix-up with a phone sex line to a premiere gone awry, Stacey's journey as a Black founder is inspiring. Join us as we unravel the intriguing n...
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55:02
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Unraveling the Complexities of Carbon Markets with Sarang Murthy
Picture this: unlocking the secrets of the complex world of carbon markets, and in doing so, driving both environmental performance and social impact. Today, we're sitting down with none other than
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1:01:56
The Sustainable Strides of Baabuk's Wool Shoes with Alex Miller
Join us as we dive into the world of ethical manufacturing and digital strategy. Our guest, Alex Miller, serves as the head of digital strategy and e-commerce for Baabuk, a Swiss footwear brand famous for their wool-based products. Alex is here...
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36:41
