Responsibly Different™
We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.
Episodes
149 episodes
Celebrating Media's INTERdependence for Responsibly Different's 5 Year Anniversary
On the five-year anniversary of Responsibly Different™, we're diving deep into why healthy media ecosystems matter—not just for brands, but for the very fabric of our communities and democracy. Our Founder Chris and Impact Director Benn reflect...
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34:09
The Role of Journalism in a World That Needs Truth
In this episode of Fireside, Chris Marine and David Gogel sit down with veteran broadcast journalist and Edward R. Murrow Award winner Brian Yocono for a heartfelt conversation about the purpose and power of journalism.Brian ref...
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31:59
Know Before You Go: Building Smarter Media Through Research
Before you drop a dollar into paid media ask yourself, are you really sure you’re reaching the right people?In this episode of Fireside, we sit down with Anastassia Laskey, founder of Ground Co...
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23:17
Pride Edition: Maine's 43 LGBTQ+ Newspapers and the Fight for Visibility
Hidden among the pages of Maine's queer history lies an extraordinary treasure most people don't know exists: 43 different LGBTQ+ newspapers and newsletters dating from 1974 to 2016, all preserved and digitized at the University of Southern Mai...
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38:15
Live, Local, and In the Moment: Rethinking Media Inside Concert Venues
What if the best place to run your next ad isn’t online — but inside a packed concert venue, right before the lights go down?In this episode of Fireside, Chris Marine and David Gogel sit down with Jared McCarthy, Co-Founder of V...
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28:24
Brewing Community: How The Midcoast Villager is Redefining Local Journalism
What happens when a local newspaper opens a café? In this episode of Fireside, Chris Marine and David Gogel sit down with Aaron Britt, Publisher of The Midcoast Villager, to explore a bold experiment in local journalism—and wh...
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39:34
From Shame to Solutions: How Honest Climate Conversations Drive Progress
What happens when our desire for climate accountability transforms into cancel culture? In this thought-provoking conversation, author of the book Cancel Culture in Climate, Jenny Morgan breaks down how our collective approach to sustainability...
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46:35
Beyond Good Intentions: Gamifying Climate Action with Katie Patrick
In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate action designer.” Ka...
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44:22
The Human Touch in AI: Why Machine Learning Needs Human Strategy
The future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI Digital to explore how AI can s...
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26:31
Too Big to Scroll Past: The Smart Play of OOH
Chris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted billboards to today’s data-fueled digital canvases that basically fo...
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22:33
Where Discovery Meets Purchase: Shoppable Media's Revolution
Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnich...
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21:56
Super Bowl Ads: Hype, Hustle, and the Hard Truth
It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl stil...
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23:34
Agency Consolidation & Investing in Local Media
Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local account...
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20:36
Our Take on Disney's CES Announcements
Chris Marine and David Gogel unpack the highlights from Disney’s annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will have on media planning and buying in 2025 and ...
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21:43
The Power of Voting
Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to creating accountability with friends, we div...
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32:46
Building Value-Driven Businesses with Maria Kingery
Discover the art of balancing sustainability and profitability in an ever-changing industry landscape. Maria Kingery, co-founder of Southern Energy Management and strategic guide at 360 Impact, emphasizes the importance of core values and the c...
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46:52
The Future of Waste with Scrapp
What if we told you that trash could be a treasure trove of data? Meet Mikey Pasciuto, the co-founder of Scrapp, a startup revolutionizing waste management through data-driven solutions. From his roots in Massachusetts to earning a dual degree ...
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51:56
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Transforming Workplace Mental Health with OLLY
What if you could transform the mental well-being of your workplace while driving a meaningful societal change? In this episode, we sit down with Hanneke Willenborg, CEO of OLLY, to explore her inspiring journey from the corporate halls of Unil...
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47:58
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B Tourism: Blending Luxury and Sustainability with Explora
Ready to discover how luxury travel can coexist with environmental stewardship? Join us as we sit down with Juan Marambio, Sustainability Manager, and Romina Da Pieve, Deputy Conservation Manager from Explora. These two passionate experts pull ...
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58:49
B Tourism: Sustainable Travel with Exodus
Can your travel adventures actually contribute to a better world? Discover in this eye-opening episode as we sit down with Rochelle Turner, head of sustainability at Exodus Travel Adventures, to uncover the delicate balance between exploration ...
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48:39
B Tourism: Transforming Hospitality with Legacy Vacation Resorts
Ever wondered how a vacation resort could change the world? Join us as we sit down with Madison Daum, the dynamic Sustainability and Social Purpose Manager at Legacy Vacation Resorts (LVR), who shares the remarkable transformation of LVR under ...
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36:23
B Tourism: Revolutionizing Tourism with University's in Florida
What if tourism could be the key to solving global challenges like climate change and over-tourism? Join us as Brittany sits down with Brooke Hansen from the University of South Florida and Dr. Alan Fyall from the University of Central Florida ...
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48:45
Curious Coworkers: Celebrating B Corp Month
As B-Corp Month unfolds, we're not just marking our calendars; we're making a mark on the planet with businesses that embody sustainable and ethical practices. In this episode, our co-hosts, Benn and Brittany share the theme for this year's B C...
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29:40
Announcement: Evolution to Campfire Consulting
Embark on a transformative journey with us as Benn is joined by David Gogel, President of Campfire. Together they unfolds the intriguing evolution of Dirigo Collective from a media strategy hub to a strategic consulting titan, Campfire Consulti...
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5:55
Emerging Hope: Revolutionizing Procurement, Integrating Sustainability and ESG with ReadyRFX
Discover the future of ethical sourcing as Bill Markmann, president of Counterpoint Consulting, joins us to reveal how the Ready RFX tool is revolutionizing procurement with a malleable platform you can customize to your sustainability needs. T...
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46:47
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