Responsibly Different™

We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.

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Responsibly Different™

Aether Diamonds

April 28, 2022 • Dirigo Collective • Episode 44

Aether Diamonds is the first and currently only diamond manufacturer that is a certified B Corp. What makes them so special? They turn air into diamonds and they do it using all clean energy sources. For every diamond carat they sell, they are committed to pulling 20 tonnes of carbon out of the air. Co-founder Ryan Shearman shares the journey, including navigating B Corp certification and the importance of sustainability in every field.

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