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Responsibly Different™
We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.
Responsibly Different™
Tom's of Maine
On the show today Michelle Waring is the Steward for Sustainability and Everyday Good at Tom’s of Maine. Her work includes the stewardship model (ingredient sourcing and transparency), sustainability efforts, and the Giving for Goodness program (10% of profits to nonprofit organizations). Prior to joining Tom’s of Maine, Michelle has an extensive history working with non-profits including the Natural Resources Defense Council and UNICEF. Michelle shares with us how important being authentic with your impact work.
Learn more about Campfire Consulting
Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.