Responsibly Different™
We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.
Responsibly Different™
UN SDG: #13 Climate Action
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United Nations Sustainable Development Goal #13 Climate Action. You’ll hear from certified B Corps TripZero, Native, Patagonia, and 1% for the Planet. This episode is all about B Corps paving the way and setting great examples of how, as a business, you can be profitable and put protecting our planet first. Tune in to hear from these four leading organizations that exist to support people and planet.
Additional Learning & Resources Around Climate Action
Patagonia Founder Gives Away Company, Ensuring Profits Go to Fight Climate Change - NBC News
REI Presents: Everything to Lose by Pattie Gonia - Youtube 3:35 video
Connect With Environmental Action Groups - Patagonia Action Works
Book Recommendations (check your library or local book store, or support certified B Corps Better World Books or Book Shop)
Braiding Sweet Grass by Robin Wall Kimmerer
The Intersectional Environmentalists by Leah Thomas
Let My People Go Surfing by Yvon Chouinard
Helpful Links from the United Nations
UN SDG 13 Climate Action Targets
Links to the Organizations Highlighted in this Episode
A nonprofit that represents a global network of businesses, individuals and environmental organizations tackling our planet’s most pressing environmental issues. To hear our full interview with Celine Miranda, click here.
A certified B Corp that works with organizations to activate climate solutions
that impact the communities and ecosystems important to your business. To hear our full interview with Claire Lafave, click here.
A certified B Corp outdoor clothing and gear brand for silent sports. They guarantee everything they make, the know how the clothes they make are made, they help to keep gear working, and they give back 1% for every sale. To hear our full interview with Rebecca Goodstein, click here.
TripZero
A certified B Corp serves event leaders worldwide to help them protect the planet by using your hotel blocks to planet forests. To hear our full interview with Eric Zimmerman, click here.
Learn more about Campfire Consulting
Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.