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Responsibly Different™
We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.
Responsibly Different™
Fab 5 Freddy & The Impact of the War on Drugs
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In this episode we dive deep into some of the systemic issues of racism and oppression that have occurred through the War on Drugs. You'll hear my conversation with the formerly incarcerated Bernard Noble, hip hop pioneer Fab 5 Freddy. Their partnership with Curaleaf created a social enterprise called B Noble that uses the sale of legal cannabis to begin righting the wrongs done during cannabis prohibition. Following my conversation with Bernard and Fab, I sat down with the Executive Director of the Last Prisoner Project, Sarah Gersten to help bring context to War on Drugs and its impact, and the importance of the work Bernard and Fab are doing within the legalized cannabis industry.
See the Full Show Notes on the Responsibly Different™ Website
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