Responsibly Different™

We started this channel in 2020 exploring how to best use business as a force for good utilizing our B Corp certification journey as our lens. Now, in 2025, we’re taking what we’ve learned and applying it more deeply to our industry of strategic media planning and buying. Tune in to our new Fireside series which are candid conversations amongst our team about the latest news in the industry, explore our upcoming Impact Chats episodes to uncover the power and role of media in shaping culture and examining the social and environmental impacts of our industry.

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Responsibly Different™

B Lab US & Canada

December 23, 2021 • Dirigo Collective • Episode 38

B Lab is the global nonprofit that certifies B Corps and is leading the way for social enterprise. In this episode I spoke with Andrew Kahan a community engagement manager for B Lab US and Canada. He answers all my questions about everything from how B Lab started to what its current operation looks like today and what the certification experience is like for B Lab.

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